Consumer demand for pork across North America is gaining momentum, supported in part by pork’s competitive pricing compared to other proteins, according to new insights from Farm Credit Canada.
In its 2026 Hog Outlook, FCC suggests that 2025 proved to be a solid year for the Canadian and broader North American hog sectors, with expectations that market conditions will remain relatively stable through 2026.
According to Justin Shepherd, pork’s relatively modest price inflation over the past several years has positioned it as an attractive option for consumers navigating rising food costs.
“Across North America we’re starting to see consumers choose pork more often in grocery stores,” Shepherd noted. “When consumers compare competing proteins like beef or chicken, pork has experienced lower price inflation over the last three or four years and comes out very well on a dollar-per-kilogram basis.”
This affordability factor is increasingly important as consumers weigh protein choices at the retail level. While beef and poultry remain strong competitors in the marketplace, pork’s price advantage has helped drive renewed interest among shoppers.
Seasonal demand also plays a role. As warmer weather approaches, grilling season typically leads to increased consumption of certain pork and beef cuts, while pork products continue to maintain steady demand year-round due to their versatility and value.
Beyond domestic consumption trends, international trade remains a critical driver of the Canadian pork sector. Shepherd emphasized that maintaining open trade access—particularly with the United States—remains essential for Canadian producers.
However, some global trade challenges persist. China continues to maintain a 25 percent tariff on Canadian pork, which Shepherd described as an ongoing irritant for the industry. Resolving that issue could provide additional export opportunities and improve market flexibility for Canadian processors and producers.
Despite ongoing headlines around global trade uncertainty, the outlook remains cautiously optimistic.
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