Major Announcement at Western Canadian Crop Production Show

Jan 15, 2025

ADAMA Canada invites you to an exclusive breakfast meeting and news announcement at the Western Canadian Crop Production Show in Saskatoon, SK. Join us as we unveil a groundbreaking innovation poised to address a significant challenge faced by Western Canadian farmers.

This announcement marks a milestone in agricultural innovation and has far-reaching implications for the future of crop production and sustainability. Be among the first to learn about this major development directly from the industry leaders responsible for this break-through.

Event Details:

Date: January 15, 2025
Time: 8:00 am (breakfast will be served)
Location: World Trade Center Saskatoon at Prairieland. Hall A Breakout Room #2 - 503 Ruth Street West Saskatoon, SK

What to Expect:

ADAMA Canada presentation
ADAMA Canada announcement including exclusive insights into this innovation’s significance for Canadian farmers
A chance to engage directly with key ADAMA Canada representatives, including CEO Cornie Theissen

RSVP Details: Please respond via email to audra.lesosky@theshowandtellagency.com to confirm your attendance by 2:00 pm CST, January 14, 2025.

We look forward to welcoming you to this exciting event and sharing this important milestone with you. The official media release will be distributed to all media on January 15, immediately following the announcement.

Video: Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Plant breeding has long been shaped by snapshots. A walk through a plot. A single set of notes. A yield check at the end of the season. But crops do not grow in moments. They change every day.

In this conversation, Gary Nijak of AerialPLOT explains how continuous crop modeling is changing the way breeders see, measure, and select plants by capturing growth, stress, and recovery across the entire season, not just at isolated points in time.

Nijak breaks down why point-in-time observations can miss critical performance signals, how repeated, season-long data collection removes the human bottleneck in breeding, and what becomes possible when every plot is treated as a living data set. He also explores how continuous modeling allows breeding programs to move beyond vague descriptors and toward measurable, repeatable insights that connect directly to on-farm outcomes.

This conversation explores:

• What continuous crop modeling is and how it works

• Why traditional field observations fall short over a full growing season

• How scale and repeated measurement change breeding decisions

• What “digital twins” of plots mean for selection and performance

• Why data, not hardware, is driving the next shift in breeding innovation As data-driven breeding moves from research into real-world programs, this discussion offers a clear look at how seeing the whole season is reshaping value for breeders, seed companies, and farmers, and why this may be only the beginning.