Major Announcement at Western Canadian Crop Production Show

Jan 15, 2025

ADAMA Canada invites you to an exclusive breakfast meeting and news announcement at the Western Canadian Crop Production Show in Saskatoon, SK. Join us as we unveil a groundbreaking innovation poised to address a significant challenge faced by Western Canadian farmers.

This announcement marks a milestone in agricultural innovation and has far-reaching implications for the future of crop production and sustainability. Be among the first to learn about this major development directly from the industry leaders responsible for this break-through.

Event Details:

Date: January 15, 2025
Time: 8:00 am (breakfast will be served)
Location: World Trade Center Saskatoon at Prairieland. Hall A Breakout Room #2 - 503 Ruth Street West Saskatoon, SK

What to Expect:

ADAMA Canada presentation
ADAMA Canada announcement including exclusive insights into this innovation’s significance for Canadian farmers
A chance to engage directly with key ADAMA Canada representatives, including CEO Cornie Theissen

RSVP Details: Please respond via email to audra.lesosky@theshowandtellagency.com to confirm your attendance by 2:00 pm CST, January 14, 2025.

We look forward to welcoming you to this exciting event and sharing this important milestone with you. The official media release will be distributed to all media on January 15, immediately following the announcement.

Video: Midwest Weather Shock: Flash Drought Turns Into Heavy Rain Threat This Week (2026 Forecast)

A rapidly changing Midwest weather pattern is unfolding in 2026 as areas that recently slipped into abnormal dryness and flash drought conditions are now facing the threat of heavy rain and repeated storm systems.

After a wet spring erased early drought conditions, regions across Illinois, Iowa, Wisconsin, Minnesota, and northern Missouri have quickly dried out again since mid-to-late May. Soil moisture is dropping fast, and crops like corn and soybeans are beginning to feel the stress of rising temperatures and lack of consistent rainfall. Now, weather models show a major shift.

A developing system moving in from the Northern Plains is expected to bring multiple rounds of showers and thunderstorms, with the potential for locally heavy rainfall across the Midwest. While some areas may miss out, others could finally see much-needed relief from the growing dryness. In this video, we break down:

Current drought conditions across the Midwest

Why a flash drought is developing quickly

Timing and path of incoming storm systems

Which states are most likely to see heavy rain

How long this wet pattern could last

Will this rain end the drought or create new flooding risks? Watch the full forecast to find out.