Major Announcement at Western Canadian Crop Production Show

Jan 15, 2025

ADAMA Canada invites you to an exclusive breakfast meeting and news announcement at the Western Canadian Crop Production Show in Saskatoon, SK. Join us as we unveil a groundbreaking innovation poised to address a significant challenge faced by Western Canadian farmers.

This announcement marks a milestone in agricultural innovation and has far-reaching implications for the future of crop production and sustainability. Be among the first to learn about this major development directly from the industry leaders responsible for this break-through.

Event Details:

Date: January 15, 2025
Time: 8:00 am (breakfast will be served)
Location: World Trade Center Saskatoon at Prairieland. Hall A Breakout Room #2 - 503 Ruth Street West Saskatoon, SK

What to Expect:

ADAMA Canada presentation
ADAMA Canada announcement including exclusive insights into this innovation’s significance for Canadian farmers
A chance to engage directly with key ADAMA Canada representatives, including CEO Cornie Theissen

RSVP Details: Please respond via email to audra.lesosky@theshowandtellagency.com to confirm your attendance by 2:00 pm CST, January 14, 2025.

We look forward to welcoming you to this exciting event and sharing this important milestone with you. The official media release will be distributed to all media on January 15, immediately following the announcement.

Video: Developing disease resistance in new wheat varieties

Dr. Colin Hiebert, research scientist with Agriculture and Agri-Food Canada – Morden, is focused on developing new tools that wheat breeders can use to improve, diversify and strengthen disease resistance in new wheat varieties. This includes new genomic tools that address resistance to five diseases including: Fusarium head blight, leaf rust, stripe rust, stem rust and common bunt.

Learn more about how research conducted at AAFC-Morden will impact wheat variety development, production and profitability for the future. This research is part of the Canadian National Wheat Cluster and funding is provided through the Sustainable Canadian Agricultural Partnership, Agriculture and Agri-Food Canada, Alberta Grains, Sask Wheat, Manitoba Crop Alliance, Western Grains Research Foundation and Canadian Field Crop Research Alliance.