Major Announcement at Western Canadian Crop Production Show

Jan 15, 2025

ADAMA Canada invites you to an exclusive breakfast meeting and news announcement at the Western Canadian Crop Production Show in Saskatoon, SK. Join us as we unveil a groundbreaking innovation poised to address a significant challenge faced by Western Canadian farmers.

This announcement marks a milestone in agricultural innovation and has far-reaching implications for the future of crop production and sustainability. Be among the first to learn about this major development directly from the industry leaders responsible for this break-through.

Event Details:

Date: January 15, 2025
Time: 8:00 am (breakfast will be served)
Location: World Trade Center Saskatoon at Prairieland. Hall A Breakout Room #2 - 503 Ruth Street West Saskatoon, SK

What to Expect:

ADAMA Canada presentation
ADAMA Canada announcement including exclusive insights into this innovation’s significance for Canadian farmers
A chance to engage directly with key ADAMA Canada representatives, including CEO Cornie Theissen

RSVP Details: Please respond via email to audra.lesosky@theshowandtellagency.com to confirm your attendance by 2:00 pm CST, January 14, 2025.

We look forward to welcoming you to this exciting event and sharing this important milestone with you. The official media release will be distributed to all media on January 15, immediately following the announcement.

Video: Root Exudates, Soil Biology, and How Plants Recruit Microbes | Field Talk Friday

Field Talk Friday | Dr. John Murphy | Root Exudates, Soil Biology, and How Plants Recruit Microbes

Most of us spend our time managing what we can see above ground—plant height, leaf color, stand counts, and yield potential. But the deeper you dig into agronomy, the more you realize that some of the most important processes driving crop performance are happening just millimeters below the surface.

In this episode of Field Talk Friday, Dr. John Murphy continues the soil biology series by diving into one of the most fascinating topics in modern agronomy: root exudates and the role they play in shaping the microbial world around plant roots.

Roots are not passive structures simply pulling nutrients out of the soil. They are active participants in the underground ecosystem. Plants constantly release compounds into the soil—sugars, amino acids, organic acids, and other molecules—that act as both energy sources and signals for soil microbes.