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Missouri family adapts into hog production

Matt Stubblefield is adamant about the fact that he is a cattleman, not a hog farmer. But with generations of pork producers in his family, raising hogs was just a part of the farm operation.

“The hog barn on my father-in-law’s property was built by his grandpa in the 1950’s or ‘60’s,” said Matt’s wife, Rockael.

Like many farming operations in the mid- to late-1900’s, raising a few feeder pigs was standard for the Cuba, Missouri family. Matt’s great-great-grandpa would feed out about 1,000 head each year, according to his dad, Drew. Eventually, the Stubblefields started raising their own pigs and moved their sows to a pasture setting.

Going in and out of the hog business a few times, the family re-entered the business in the late 1990’s when Drew bought a gilt at the 4-H youth auction and bred her to a neighbor’s Poland China boar. Hogs have resided on the operation ever since.

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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.