Missouri family adapts into hog production

Feb 13, 2023

Matt Stubblefield is adamant about the fact that he is a cattleman, not a hog farmer. But with generations of pork producers in his family, raising hogs was just a part of the farm operation.

“The hog barn on my father-in-law’s property was built by his grandpa in the 1950’s or ‘60’s,” said Matt’s wife, Rockael.

Like many farming operations in the mid- to late-1900’s, raising a few feeder pigs was standard for the Cuba, Missouri family. Matt’s great-great-grandpa would feed out about 1,000 head each year, according to his dad, Drew. Eventually, the Stubblefields started raising their own pigs and moved their sows to a pasture setting.

Going in and out of the hog business a few times, the family re-entered the business in the late 1990’s when Drew bought a gilt at the 4-H youth auction and bred her to a neighbor’s Poland China boar. Hogs have resided on the operation ever since.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.