NCBA Applauds Introduction Of DIRECT Act

The National Cattlemen’s Beef Association (NCBA) today applauded the introduction of the bipartisan legislation to create new direct-to-consumer options for beef producers, processors and small meat markets without compromising federal food safety standards or market access under existing trade agreements.

Introduced by U.S. Representatives Dusty Johnson (R - At-Large, SD) and Henry Cuellar (D - 28th Dist., TX), the Direct Interstate Retail Exemption for Certain Transactions (DIRECT) Act of 2020 would amend retail exemptions under current law to allow meat processed under state-inspected establishments to be sold across state lines through e-commerce, providing beef producers and local processors alike with more options to market direct-to-consumers.

“Over the past few months, more Americans looked to e-commerce to purchase essential goods like beef and an already booming online marketplace further evolved to facilitate purchases and meet consumer demands," said NCBA President Marty Smith, a family cow-calf operator from Wacahoota, Fla. "The American beef supply chain must evolve to keep up with the speed of commerce and the demands of modern-day consumers. The National Cattlemen’s Beef Association supports the DIRECT Act because it helps make it easier for the American cattle producer to meet the growing demand of the American consumer to purchase safe and delicious U.S. beef.”