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New tool to help producers assess the economics of animal welfare practices

A new tool being developed by the Western College of Veterinary Medicine will help pork producers and veterinarians assess the economics of their animal welfare practices.

The Western College of Veterinary Medicine is conducting a study under which pork producers and veterinarians are being interviewed about management decisions that influence animal welfare and how that relates to business sustainability.

Dr. Yolande Seddon, an Associate Professor Swine Welfare and Behavior with the Western College of Veterinary Medicine and the NSERC Industrial Research Chair in Swine Welfare, says information gathered through this survey will be used to create a tool to support decision-making related to animal welfare.

“What prompted this work was to help the global swine industry review the bigger picture on interactions between animal welfare, environmental emissions, and business sustainability, and profitability and market access and how they fit together in a business sustainability model,” Dr. Seddon said.

“The outcome of this work is that we aim to produce a tool that will support on-farm decision-making surrounding decisions that will influence animal welfare but also with the knowledge of how it interacts with business profitability and environmental emissions and therefore overall business sustainability goals that could influence market access.

Seddon said there have been calls within the industry to respond to some of the challenges of animal welfare and how improvements can be made

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Artificial intelligence is beginning to reshape pork production, and longtime pork producer Duane Stateler believes the industry is only getting started.

Recorded at World Pork Expo 2026, Stateler shares how technology has already transformed modern hog farming—from automated barn climate control and feed monitoring to real-time alerts—and explains why AI will play an even bigger role in improving animal care, efficiency, and decision-making.

As a fifth-generation hog farmer, he also discusses the importance of family farms, succession planning, labor, and how technology is helping today's producers care for more animals while maintaining high welfare standards.

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Labor challenges and family farming

Why technology is shaping the next generation of producers