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Nominations open for OFVGA Award of Merit

Nominations are now open for the annual Ontario Fruit and Vegetable Growers’ Association Award of Merit (OFVGA).

The award is presented to an individual or organization that has made outstanding contributions to Ontario’s fruit and vegetable sector in strategic leadership, technical input or innovation, and/or dedication to the industry.

“Through this award, we honour exceptional contributions to our industry by individuals or organizations, from grassroots innovators to long-time advocates who have demonstrated an extraordinary commitment and dedication to the fruit and vegetable sector,” says OFVGA executive director Alison Robertson. 

Examples of innovation could include improved farm practices, responding to consumer demands, environmental stewardship, energy innovation or advocacy and outreach. 

To be eligible, nominees must be an OFVGA member farmer/producer, group of farmers, combination of agri-food businesses, agri-food-related organization within the fruit and vegetable industry or an individual who is or has been active in the Ontario fruit and vegetable industry. Nominees must also be resident in Ontario and be a Canadian citizen or permanent resident.

Nomination forms are available on the OFVGA website or by contacting the OFVGA office. Completed forms must be submitted to OFVGA by January 10, 2025 at 5 p.m., by email to dvanderzaag@ofvga.org. or by postal mail to 355 Elmira Rd. N, Guelph ON N1K 1S5. 

The winner will be announced at the OFVGA banquet on February 18, 2025 in Niagara Falls, and will be the subject of a feature article in the March 2025 issue of The Grower. Recent award winners include Don Brubacher (2024), Brian Gilroy (2023), Ontario Food Terminal (2020) and Ken Linington (2019). The award was not handed out in 2021 or 2022.

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From Conventional to Regenerative: Will Groeneveld’s Journey Back to the Land

Video: From Conventional to Regenerative: Will Groeneveld’s Journey Back to the Land

"You realize you've got a pretty finite number of years to do this. If you ever want to try something new, you better do it."

That mindset helped Will Groeneveld take a bold turn on his Alberta grain farm. A lifelong farmer, Will had never heard of regenerative agriculture until 2018, when he attended a seminar by Kevin Elmy that shifted his worldview. What began as curiosity quickly turned into a deep exploration of how biology—not just chemistry—shapes the health of our soils, crops and ecosystems.

In this video, Will candidly reflects on his family’s farming history, how the operation evolved from a traditional mixed farm to grain-only, and how the desire to improve the land pushed him to invite livestock back into the rotation—without owning a single cow.

Today, through creative partnerships and a commitment to the five principles of regenerative agriculture, Will is reintroducing diversity, building soil health and extending living roots in the ground for as much of the year as possible. Whether it’s through intercropping, zero tillage (which he’s practiced since the 1980s) or managing forage for visiting cattle, Will’s approach is a testament to continuous learning and a willingness to challenge old norms.

Will is a participant in the Regenerative Agriculture Lab (RAL), a social innovation process bringing together producers, researchers, retailers and others to co-create a resilient regenerative agriculture system in Alberta. His story highlights both the potential and humility required to farm with nature, not against it.