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North Carolina’s Poultry Industry Surges, but at What Cost to Health and Environment?

By Will Atwater

The Northern Red Cardinal has worn the crown as North Carolina’s official bird for eight decades, but judging by the numbers in a new report, another bird is king.

In 2022 state poultry operations “housed”nearly 357 million chickens and turkeys, up from 250 million in 2007, according to data provided by the Environmental Working Group, an organization that does research to promote healthy living and healthy environments. The numbers reflect a 43 percent average increase across the state, solidifying broilers — chickens raised for meat production — and turkeys as the state’s top birds, economically speaking.

The organization used machine learning, a type of artificial intelligence, to analyze U.S. Department of Agriculture aerial imagery of poultry houses, the report states. 

“We are a big animal agriculture state ranking very highly in turkeys, chickens and pork production,” said Steve Troxler, North Carolina agriculture commissioner, during an interview in August. He told a group of farmers gathered to discuss the threat of bird flu that North Carolina was now No. 1 in the country for overall poultry receipts. 

North Carolina’s agricultural industry has become an economic juggernaut. The state’s farm cash receipts for 2022 totaled more than $16 billion, according to USDA data. Of that amount, livestock, dairy and poultry sales accounted for 74.3 percent of the receipts. Nationally, the state ranks fourth in broiler production, which contributed to the state’s $111 billion agricultural and agribusiness portfolio.

But there’s another side to this story. 

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Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.