OGVG recognized with the GOLD Marketing Award

Aug 21, 2024

LEAMINGTON, ON – Ontario Greenhouse Vegetable Growers, (OGVG), North America’s largest exporter of greenhouse-grown produce, is proud to be recognized with a Gold Hermes Award for the Greenhouse Goodness Digital campaign.

The Association launched Greenhouse Goodness as an education campaign in top U.S. markets to highlight the many benefits of making greenhouse-grown peppers, cucumbers and tomatoes the preferred choice for healthy, convenient, delicious and always fresh. The campaign, “This is Greenhouse Goodness,” features bright, fresh, and healthy choices that leave the consumer with just that… “feeling good.”

The plan developed in collaboration with Douglas Marketing Group, (DMG), is one component of a multi-level strategy the Association is rolling out across the Atlantic United States through a staged approach that includes social media influencers, online advertising, retail education, and point of sale.

The digital campaign and key messaging focused on Greenhouse Goodness delivering on the promise to bring nutritious, fresh, and sustainable produce to the tables of our consumers. With greenhouse-grown produce, consumers can expect consistent quality, flavourful peppers, tomatoes, and cucumber varieties every time.

“The Greenhouse Goodness campaign highlights the high standards and innovative practices that go into every step of the processes of our growers. We are dedicated to continuing our efforts in educating consumers and promoting the advantages of greenhouse grown produce while reinforcing our position as an industry leader,” Executive Director, Richard Lee said when speaking about the initiative.

Kay Douglas, DMG President shares, “An impactful campaign was developed working with the values and mission of Ontario Greenhouse Vegetable Growers. The Greenhouse Goodness campaign is positioned to showcase the key benefits of greenhouse-grown vegetables aimed to educate and create industry awareness. The Association has a great mandate, members, and an exceptional product that North America can be proud of, as well as a strong message and nutritious produce to deliver to consumers.”

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Video: Why Port Infrastructure is Key to Growing Canada's Farms and Economy

Grain Farmers of Ontario (GFO) knows that strong, modern port infrastructure is vital to the success of Canada’s agriculture. When our ports grow, Ontario grain farmers and Canadian farms grow too—and when we grow, Canada grows.

In this video, we highlight the importance of investing in port infrastructure and how these investments are key to growing Ontario agriculture and supporting global trade. The footage showcases the strength of both Ontario’s farming landscapes and vital port operations, including some key visuals from HOPA Ports, which we are grateful to use in this project.

Ontario’s grain farmers rely on efficient, sustainable ports and seaway systems to move grain to markets around the world. Port investments are crucial to increasing market access, driving economic growth, and ensuring food security for all Canadians.

Why Port Infrastructure Matters:

Investing in Ports = Investing in Farms: Modernized ports support the export of Canadian grain, driving growth in agriculture.

Sustainable Growth: Learn how stronger ports reduce environmental impact while boosting economic stability.

Global Trade Opportunities: Improved port and seaway systems help farmers access new global markets for their grain.

Stronger Communities: Investment in ports means more stable jobs and economic growth for rural communities across Ontario and Canada.

We are proud to support the ongoing investment in port infrastructure and to shine a light on its vital role in feeding the world and securing a prosperous future for Canadian agriculture.

Special thanks to HOPA Ports for providing some of the stunning port footage featured in this video.