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Opinion: Don’t make fake ag news

Where does fake news come from? In the case of the Prairies this past week, its Saskatchewan’s provincial cabinet and a think-tank from Winnipeg. They aren’t alone. Politics and picking sides appear to be a pretty regular source of public lies designed to deceive.

In Canadian agriculture we can’t afford to be involved in fake news. We rely on our reputation for producing great products in a sustainable environment and, like it or not, we are only two out of every 100 Canadian voters and citizens. Other folks will decide for us whether we get to keep doing what we are doing or what we will have to change to meet their expectations.

How we manage other, largely urban Canadians’ opinions of us and the way we look after rural Canada is now up for continuous review. And no, it doesn’t matter who is running Ottawa.

Luckily, Canadian farmers do most things better than anyone, so our practices are easy to defend.

There is always a shred of truth in any fake news. That is what makes the false seem real. Farm land prices rose and some academics used that to justify an opinion that dairy farmers don’t need an increase in prices for their products. Every farmer knows you can’t farm without land, so its price, while one uses it, doesn’t create positive cash flow.

Another recent headline suggests that we could soon see “650,000 angry farmers descend on Ottawa.” The piece, written by a senior official at the Frontier Centre for Public Policy, repeats an oft-told lie that the federal government will cut farm fertilizer use by 30 percent, willfully reducing crop production, adding that it is “the same policy Holland’s government recently introduced.”

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."