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Q&A: Pork, pathogens and progress—a close look at PRRSV research

The pork industry provides people across different cultures a considerable source of protein, essential nutrients and a versatile ingredient for diverse culinary traditions. So, when the problem of porcine reproductive and respiratory syndrome virus (PRRSV) infection in the pork industry results in an economic loss of $650 million annually in the United States, finding a solution is of critical significance.

A diverse group of researchers at the Faculty of Science and Leiden University Medical Center, The Netherlands, recently published a paper sharing their discovery on better understanding and managing PRRSV. The following interview is with Dr. Brian Mark, professor at the department of microbiology and dean of the Faculty of Science, who leads a laboratory focused on understanding the molecular basis of diseases.

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EveryPig: AI, Collaboration & Data Integration Shaping Swine Production | Brian Doyle | WPX 2026

Video: EveryPig: AI, Collaboration & Data Integration Shaping Swine Production | Brian Doyle | WPX 2026

What are the biggest technology trends emerging at the 2026 World Pork Expo?

Brian Doyle of EveryPig shares his early observations from the show floor, highlighting strong attendance, increased collaboration between technology providers, and the growing role of artificial intelligence in modern pork production.

Doyle discusses how better data integration between systems can create a single source of truth for producers, while AI-powered tools and intelligent agents help automate routine tasks, analyze large volumes of production data, and turn information into actionable insights that improve decision-making.

Topics Covered:

Artificial Intelligence (AI) in pork production

Data integration and interoperability

Technology collaboration

Digital farm management

Automation and intelligent agents

World Pork Expo 2026

Recorded at the 2026 World Pork Expo.