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Q&A: Pork, pathogens and progress—a close look at PRRSV research

The pork industry provides people across different cultures a considerable source of protein, essential nutrients and a versatile ingredient for diverse culinary traditions. So, when the problem of porcine reproductive and respiratory syndrome virus (PRRSV) infection in the pork industry results in an economic loss of $650 million annually in the United States, finding a solution is of critical significance.

A diverse group of researchers at the Faculty of Science and Leiden University Medical Center, The Netherlands, recently published a paper sharing their discovery on better understanding and managing PRRSV. The following interview is with Dr. Brian Mark, professor at the department of microbiology and dean of the Faculty of Science, who leads a laboratory focused on understanding the molecular basis of diseases.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.