Still Time to Be Counted in the 2020 Local Food Marketing Practices Survey

Farmers and ranchers still have time to respond to their 2020 Local Food Marketing Practices Survey, according to the U.S. Department of Agriculture's (USDA) National Agricultural Statistics Service (NASS). NASS will continue to accept responses through April to ensure an accurate picture of U.S. local and regional food systems.

 

"The Local Food Marketing Practices Survey is conducted in support of the growing demand for local and regional food systems," said NASS Administrator Hubert Hamer. "The data are vital to understanding the many benefits of this sector. They will inform industry decisions and assist producers, researchers, policymakers, USDA officials, and more. NASS is committed to giving producers every opportunity to be counted in this special study."

 

The 2020 Local Food Marketing Practices Survey is part of the Census of Agriculture program and as such is required by federal law. These federal laws require producers to respond and USDA to keep identities and answers confidential. Over the next several weeks, NASS will follow-up with additional mailings and phone calls to farmers and ranchers who have not yet responded. Producers are encouraged to complete their questionnaire online at www.agcounts.usda.gov, by mail, or phone as soon as possible. All information collected will be used for statistical purposes only and published on the NASS website in aggregate form this November.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.