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Sustainability hangs on to pigs and pork

‘Environmental, social and governance’ (ESG) goals: you may have heard of them, and you may be skeptical that they are a hip but unsubstantial layer within the complexity of big business. On top of that, you may be wondering what they have to do with agriculture at all, or at least raising pigs or selling pork.

Like a cultural tsunami, these corporate priorities have swept up investors, executives and media pundits alike, and they are probably coming to a barn and processing plant near you, soon, if they have not already arrived.

In fact, two presenters at the 2023 Banff Pork Seminar, Mauricio Alanis, Director, Sustainability Strategy & Partnerships, Maple Leaf Foods and Banks Baker, Director, New Product Marketing, Pig Improvement Company (PIC) are riding the crest of that tidal wave but bringing plenty of hope and encouragement along with them, rather than heavy-handed morality or guilt-inducing tactics of those who sometimes like to pick on the livestock sector.

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.