The Canadian Beef Information Gateway Provides Consumers With More Information On Buying Beef

Jan 20, 2022

QR app

With COVID people are spending more time in the kitchen and are looking for more information on the food they eat.

Michael Young, President of Canada Beef, says since COVID people have been using QR codes for a variety of things including restaurant menus.

With that in mind, they launched a survey to gauge consumer response to using a QR code for the beef sector and just what kind of information consumers wanted to see.

"Well, 68% of them told us that they're interested in nutritional information, 60% wanted recipe videos, 66% were looking at cooking methods, 65% wanted food safety, and almost 70% like 68% wanted more information about beef quality and grade."

He says based on the results of that survey, they developed the Canadian Beef Information Gateway - a QR code that links people with a variety of information.

"You use one QR code to get you to a website. You then pick the cut you're interested in, and you'll have access to all the information, nutritional information, cooking videos. You can literally watch a cooking video on that cut while you're standing in line to pay for it if you choose to, or when you're standing in front of the meat case. So that one is ready to go now."

He notes they are also working on customized QR codes for retailers and others.

You can access the Canadian Beef Information Gateway QR code below by scanning it with the QR app on your smartphone.

Click here to see more...

Video: Alberta Honey: A Day at Molenkamp Honey Farms

When was the last time you read the label on your honey?

We spent a day at Molenkamp Honey Farms with Michael Molenkamp, who has been keeping bees for 17 seasons and runs three to four thousand hives. In mid-September, he was finishing treatments and getting his bees ready for winter, and he walked us through how Alberta honey gets made.

Alberta has just 150 commercial beekeepers running 300,000 colonies, and together they produce 40% of Canada’s honey. Long summer days and golden canola fields give Alberta honey a light flavour that’s hard to match anywhere else.

Molenkamp calls Alberta beekeepers some of the most resilient farmers he knows. There’s plenty of Alberta honey to go around, but a lot on our shelves isn’t from here, so his ask is simple. Give the label a second look and choose honey made by Alberta beekeepers, or buy straight from a beekeeper near you.