The Canadian Beef Information Gateway Provides Consumers With More Information On Buying Beef

Jan 20, 2022

QR app

With COVID people are spending more time in the kitchen and are looking for more information on the food they eat.

Michael Young, President of Canada Beef, says since COVID people have been using QR codes for a variety of things including restaurant menus.

With that in mind, they launched a survey to gauge consumer response to using a QR code for the beef sector and just what kind of information consumers wanted to see.

"Well, 68% of them told us that they're interested in nutritional information, 60% wanted recipe videos, 66% were looking at cooking methods, 65% wanted food safety, and almost 70% like 68% wanted more information about beef quality and grade."

He says based on the results of that survey, they developed the Canadian Beef Information Gateway - a QR code that links people with a variety of information.

"You use one QR code to get you to a website. You then pick the cut you're interested in, and you'll have access to all the information, nutritional information, cooking videos. You can literally watch a cooking video on that cut while you're standing in line to pay for it if you choose to, or when you're standing in front of the meat case. So that one is ready to go now."

He notes they are also working on customized QR codes for retailers and others.

You can access the Canadian Beef Information Gateway QR code below by scanning it with the QR app on your smartphone.

Click here to see more...

Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.