The Canadian Beef Information Gateway Provides Consumers With More Information On Buying Beef

Jan 20, 2022

QR app

With COVID people are spending more time in the kitchen and are looking for more information on the food they eat.

Michael Young, President of Canada Beef, says since COVID people have been using QR codes for a variety of things including restaurant menus.

With that in mind, they launched a survey to gauge consumer response to using a QR code for the beef sector and just what kind of information consumers wanted to see.

"Well, 68% of them told us that they're interested in nutritional information, 60% wanted recipe videos, 66% were looking at cooking methods, 65% wanted food safety, and almost 70% like 68% wanted more information about beef quality and grade."

He says based on the results of that survey, they developed the Canadian Beef Information Gateway - a QR code that links people with a variety of information.

"You use one QR code to get you to a website. You then pick the cut you're interested in, and you'll have access to all the information, nutritional information, cooking videos. You can literally watch a cooking video on that cut while you're standing in line to pay for it if you choose to, or when you're standing in front of the meat case. So that one is ready to go now."

He notes they are also working on customized QR codes for retailers and others.

You can access the Canadian Beef Information Gateway QR code below by scanning it with the QR app on your smartphone.

Click here to see more...

Video: Learning to Wrench From Dad the Hard Way

Harvest is a week out and the farm picked this week to fall apart. The truck needs a battery, the barn curtain's got a problem, and the corn and beans are telling us we're out of time to get it all fixed.

So it's a full day of wrenching. Tork supervises while I get the truck back running, then we're out at the hog barn where one rusted up part has the whole curtain system hung up. Ladder work, cable work, and a little dad-and-son disagreement about the right way to do it. We close it out walking the fields, shelling beans and checking corn, because whether everything's fixed or not, harvest starts when harvest starts.

Chapters: 00:00 Everything breaks the week before harvest 01:00 Tork supervises while I fix the truck 12:30 Out to the barn to find the curtain problem 14:30 One rusty part hung up the whole curtain 20:00 Running the curtain cable from the ladder 24:00 Walking the beans and corn before harvest 26:30 Wrapping up

We're a 6th generation family farm in southeast Iowa showing the real ups and downs of pig farming and row crop farming. No script, just the work. Subscribe and follow along.

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