Hayden Fox may be the fourth generation to work his family's farm, but he's the first in his family to teach millions of others about agricultural life.
Fox has close to two million followers on the social media platform TikTok, where he makes comedic videos about his day-to-day life working on his farm — from an explanation on why a bag of seed corn might be worth more than your car to making light of his early wake-up time and practical farming clothes, all the while full of energy, laughter and a bit of sarcasm.
"If you just try to shove farming and education down people's throats, I don't think they really want it," he said. "I love comedy and I just think that people connect with comedy."
Fox said he's been working his family's farm just outside of Cayuga, Ont., "pretty much since the day I was born."
Last month, the 25-year-old said he bought the farm from his grandfather.
Helping LGBT farmers feel seen
His videos get personal, too.
An important part of his life, Fox said, is his identity as a queer man, but he said coming to terms with his sexuality growing up in rural Ontario wasn't easy.
"I just had a really hard time with it," he said.
"I didn't really want to showcase that on TikTok, but as I got more comfortable with it, I was like, 'You know what? I really struggled with this when I was younger and I know there's probably a lot of people out there that struggle with this.'"
He said he wants his videos to allow other LGBT people in the farming community feel seen and included.
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