Usapeec Holds Trade Show, Poultry Sampling For Hri In Peru

Nov 22, 2022

USAPEEC, with sponsorship from the USDA and South Dakota Soybean and support from the Office of Agricultural Affairs of the U.S. Embassy, this week conducted in Lima, Peru the “Trade Show and Poultry Sampling Event in Peru 2022” to promote U.S. poultry products. The event was held at the Restaurant La Hacienda Monterrico Grande in La Molina.

Lisa Kenna, U.S. Ambassador in Peru, provided welcoming remarks at the event, which drew more than 250 attendees from the HRI sector, including caterers, restaurant operators, importers, food distributors, supermarket representatives, and others. Participants had the opportunity to make a large number of contacts, taste the U.S. poultry products available in the Peruvian market, developed strategic alliances, met with domestic importers of U.S. poultry products, and attended a technical seminar.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.