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Why Is The Current Bird Flu So Deadly?

What’s making the latest strain of bird flu so deadly? Avian influenza used to mostly affect poultry, and while it continues to decimate poultry populations around the world, the latest strain, H5N1, is spreading widely among wild birds. It also seems to be spreading to mammals more frequently.

“Something is quite different about this virus this go around,” Rebecca Poulson, a wildlife disease researcher at the University of Georgia, told Nature.

Researchers aren’t sure why the current outbreak hasn’t disappeared, but they believe mutations may have increased its ability to replicate or to infect a broader range of species.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.