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Why Is The Current Bird Flu So Deadly?

What’s making the latest strain of bird flu so deadly? Avian influenza used to mostly affect poultry, and while it continues to decimate poultry populations around the world, the latest strain, H5N1, is spreading widely among wild birds. It also seems to be spreading to mammals more frequently.

“Something is quite different about this virus this go around,” Rebecca Poulson, a wildlife disease researcher at the University of Georgia, told Nature.

Researchers aren’t sure why the current outbreak hasn’t disappeared, but they believe mutations may have increased its ability to replicate or to infect a broader range of species.

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WPX: How PIC’s Pork Chop Studio is transforming pork quality evaluation

Video: WPX: How PIC’s Pork Chop Studio is transforming pork quality evaluation

Today's consumers expect high quality flavorful protein options in an increasingly competitive marketplace and meeting that expectation starts with better data.

Clay Eastwood, PhD, applied meat scientist with PIC, was recently interviewed by The Pig Site’s Sarah Mikesell at the 2026 World Pork Expo in Des Moines, Iowa, US about how PIC's innovative imaging platform replaces subjective scoring with objective data, helping strengthen genetic selection for more consistent, high-quality pork