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Why Is The Current Bird Flu So Deadly?

What’s making the latest strain of bird flu so deadly? Avian influenza used to mostly affect poultry, and while it continues to decimate poultry populations around the world, the latest strain, H5N1, is spreading widely among wild birds. It also seems to be spreading to mammals more frequently.

“Something is quite different about this virus this go around,” Rebecca Poulson, a wildlife disease researcher at the University of Georgia, told Nature.

Researchers aren’t sure why the current outbreak hasn’t disappeared, but they believe mutations may have increased its ability to replicate or to infect a broader range of species.

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CEO’s of the Industry | John Prestage – Prestage Farms

Video: CEO’s of the Industry | John Prestage – Prestage Farms

Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.