Winter Tourism in New Brunswick Gets a Boost

Caledonia Mountain, NB– Atlantic Canada Opportunities Agency - Helping Atlantic Canada’s communities develop their tourism potential is a priority for the Government of Canada and is key to raising incomes, generating growth and strengthening the middle class and those seeking to join it. With upgrades to its grooming equipment, the South Eastern New Brunswick Snowmobilers Association Inc. (SENBSA) will be able to provide improved snowmobile trails in the region, increasing winter tourism and supporting the region’s economy.

 

The Government of Canada, through the Atlantic Canada Opportunities Agency (ACOA), is contributing $100,000 to this initiative, while the Province of New Brunswick is also providing $100,000. The funding was announced today by Alaina Lockhart, Parliamentary Secretary to the Minister of Tourism, Official Languages and La Francophonie and Member of Parliament for Fundy Royal, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the ACOA, as well as the Honourable Mike Holland, provincial Minister of Energy and Resource Development and MLA for Albert.  

 

These investments build on commitments made by the Government of Canada and the four Atlantic Provinces to drive economic growth in the region through the Atlantic Growth Strategy by helping the region’s tourism industry attract more visitors and create new jobs across the region. This bold new approach is in line with Canada’s Tourism Vision, which seeks to make Canada a top-ten global tourism destination by 2025.