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Adding people for swine innovation at Novus

Adding people for swine innovation at Novus

Novus adds Brandon Reinbold to lead its swine research and technology initiatives.

By Andrew Joseph,

Knowing that innovation is at the core of intelligent nutrition, Novus International, Inc. has added Brandon Reinbold, DVM, Ph.D., to lead the company’s swine research and technology initiatives.

Novus is a US-based intelligent nutrition company providing solutions for the global animal agriculture industry. The company’s portfolio includes bis-chelated organic trace minerals, enzymes, organic acids, essential oils, liquid and dry methionine, as well as a network of experts around the world to guide management best practices.

Reinbold joins Novus as the Senior Manager – Global Swine Technology Lead. In this position, he creates the strategy and execution plan for the swine research program, focusing on gut health and intelligent nutrition to optimize performance.

He also helps develop the go-to-market strategy that takes solutions from ideation to the farm.

It’s the company’s drive to partner with the industry and provide solutions that truly make a difference that made him want to join Novus.

"There were many things that attracted me, such as Novus’ dedication to innovation, the versatility of the HMTBa molecule, and the authentic work culture," stated Reinbold. "More than ever, Novus is focused on the current intelligent nutrition solutions for its customers’ needs as well as looking into the future to address the needs of tomorrow."

Supporting members of its Swine Technical Services team around the world, Reinbold aids in their work with customers to ensure they get more from their animals. He says many Novus customers have dedicated R&D business units that are engaged in evaluating solutions. He supports those in-house efforts through his expertise and experience.

"I can provide additional study design details, focusing on cost-efficient sampling strategies that will turn data into information that can be used to make decisions," he said. "I also utilize my veterinary health experience in infectious disease to share with customers critical control points that can result in improved herd health management and alternations to biosecurity plans and protocols."

Before joining Novus, Reinbold served as a research scientist for Elanco Animal Health and at Boehringer Ingelheim Vetmedica, Inc., where he developed trials and evaluated results to deliver new products and services to the animal protein industry. His efforts helped bring many products to markets around the world.

Deana Hancock, Ph.D., the Director of Global Applied Research & Technology at Novus, said Reinbold’s diverse background means he can see various angles of a challenge and its solution.

"Brandon brings a unique skill set to Novus in that he has strong expertise in animal health, microbiology, pharmacology, and veterinary medicine, including having been in private veterinary practice prior to his experience in pharmaceutical product development," Hancock explained. "As we develop new products at the interface of nutrition and health, including those that are biologics-based leveraging INTREIUS technology, we are excited to have Brandon help us champion these new initiatives to bring new solutions to our customers."

Hancock said that Reinbold has already begun meeting with customers to help address their existing challenges, identify areas of previously unrealized profitability, and discover needs that may result in new, innovative intelligent nutrition solutions.

"These interactions build a partnership and help ensure we are developing the right research strategy and capabilities for both value proposition work on our existing Novus solutions and services and new technologies," added Hancock.

A Missouri native, Reinbold earned his bachelor’s degree and doctorate in veterinary medicine from the University of Missouri-Columbia. He received his doctorate in microbiology from Kansas State University. He is a member of the Academy of Veterinary Consultants.

Headquartered in Saint Charles, Missouri, Novus is privately owned by Mitsui & Co., Ltd. and Nippon Soda Co., Ltd. For more on Novus, visit

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