Canada Beef and the Canadian Cattle Association will share more than $6 million
By Diego Flammini
Staff Writer
Farms.com
Two Canadian beef organizations are sharing more than $6 million in federal support to help with export market access.
Canada Beef and the Canadian Cattle Association are receiving the funding through the AgriMarketing Program under the Sustainable Canadian Agricultural Partnership.
The program supports national ag sectors to increase and diversify exports to international markets and capitalize on domestic opportunities.
Canada Beef will receive more than $5.8 million of federal dollars over three years.
Its project in 19 markets “aims to build a dynamic, profitable and competitive Canadian beef and veal industry where high-quality Canadian beef and veal products are recognized as outstanding by domestic and international customers,” a government backgrounder says.
The Canadian Cattle Association will receive more than $450,000 in support.
The organization will use the money to expand and develop market access in existing and emerging markets, conduct trade activities and provide ministerial support.
The value of Canadian beef exports has increased in recent years.
Canada’s beef exports increased from $2.7 billion to $4.7 billion between 2018 and 2022. And in 2023 Canadian beef exports exceeded $5 billion.
“By continuing to promote Canadian beef in key foreign markets, we can make the sector more competitive, put more money in the pockets of producers, and drive demand for our world-class Canadian beef,” Minister Lawrence MacAulay said in a statement.