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CWB adds new character to controversial ad

Canadian Wheat Board makes another attempt to lure farmers in with new ad

By , Farms.com

The Canadian Wheat Board (CWB) is hoping that its newest ad will encourage farmers who still have grain in the bin to go through the wheat board for marketing.

The ad pictures a man in jeans and a red plaid shirt siting on a wooden fence with the caption: “Worth another look.” The image is a cut and paste job over an older ad that sparked controversy back in Jan. which depicted a young woman in a cowboy hat and skirt with legs exposed straddling a fence post with the caption: “Still on the fence?”

A spokesperson with the CWB says that the board received a lot of calls over the first ad, which stirred discussion on who should be featured in future fencepost ads.


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Governor Shapiro Visits Biodigester at Dickinson College Farm

Video: Governor Shapiro Visits Biodigester at Dickinson College Farm

Pennsylvania Governor Josh Shapiro visited the Dickinson College Farm to see the innovative biodigester project, which is turning farm and food waste into green energy. Food waste and manure are fed into the anerobic digester creating biogas, which can be used for cooking, heating and generating electricity. Dickinson College Farm's energy & livestock manager Matt Steiman says the new digester will process the manure from the neighbor’s 150 dairy cows plus two tons of food waste every day. The project will generate enough renewable energy to power the farm and will export additional energy to power 30 homes. The project will also reduce water pollution to local streams and the Chesapeake Bay.