Four NA equipment dealer groups to merge

Mar 23, 2022

Equipment dealer groups agree to merger to provide a singular financially secure association for its members.

According to the National Association of Farm Broadcasters, four dealer associations across Canada and the US have voted to merge to create the new North American Equipment Dealers Association (NAEDA).

The four merging associations are the Midwest-SouthEastern Equipment Dealers Association, the United Equipment Dealers Association, the Western Equipment Dealers Association, and the Equipment Dealers Association whose members voted to the plan to create the new equipment dealers’ group.

For the Equipment Dealers Association, the merger is a return to its original name of NAEDA, which it changed in 2015.

The North American Equipment Dealers Association will continue its representation of equipment dealers on providing manufacturer relations with federal government affairs in Ottawa and Washington, D.C.

The organization will also continue to represent dealers in their 24 US state capitals and nine Canadian provinces—although at this moment, only the provinces of British Columbia, Alberta, Saskatchewan and Manitoba appear to have official representation within the four individual associations.

The new NAEDA association will now see to the needs of a combined 3,000 members.

The merger was a dealer-led process started in October 2018. Full consolidation of the associations is planned for July 1, 2022.

Merging into the new larger organization will, it is hoped, provide financial relief for the association as it will eliminate duplicated costs of offices and processes.

Video: From Conventional to Regenerative: Will Groeneveld’s Journey Back to the Land

"You realize you've got a pretty finite number of years to do this. If you ever want to try something new, you better do it."

That mindset helped Will Groeneveld take a bold turn on his Alberta grain farm. A lifelong farmer, Will had never heard of regenerative agriculture until 2018, when he attended a seminar by Kevin Elmy that shifted his worldview. What began as curiosity quickly turned into a deep exploration of how biology—not just chemistry—shapes the health of our soils, crops and ecosystems.

In this video, Will candidly reflects on his family’s farming history, how the operation evolved from a traditional mixed farm to grain-only, and how the desire to improve the land pushed him to invite livestock back into the rotation—without owning a single cow.

Today, through creative partnerships and a commitment to the five principles of regenerative agriculture, Will is reintroducing diversity, building soil health and extending living roots in the ground for as much of the year as possible. Whether it’s through intercropping, zero tillage (which he’s practiced since the 1980s) or managing forage for visiting cattle, Will’s approach is a testament to continuous learning and a willingness to challenge old norms.

Will is a participant in the Regenerative Agriculture Lab (RAL), a social innovation process bringing together producers, researchers, retailers and others to co-create a resilient regenerative agriculture system in Alberta. His story highlights both the potential and humility required to farm with nature, not against it.