The U.S. Department of Agriculture (USDA) announced 19 minority-serving institutions (MSIs) selected for the 2024 Agricultural Export Market Challenge. This immersive program equips undergraduate students with skills in diplomacy, economics, marketing, and trade policy to expand export opportunities for American agriculture.
"USDA is committed to training future leaders who can unlock new markets for our farmers," said Deputy Secretary Xochitl Torres Small. "This unique program, in partnership with Hispanic Association of Colleges and Universities (HACU), empowers students from diverse backgrounds to contribute to a thriving agricultural trade landscape."
Participating institutions like California State University, Fresno, and North Carolina A&T State University will tackle simulated challenges related to market entry strategies for U.S. food and agricultural products. Throughout the five-week program, students collaborate, develop solutions, and present their strategies to a panel of experts.
The winning team earns an exclusive opportunity to meet with USDA leaders in Washington, D.C., showcasing their talent and potential contributions to the agricultural sector. This initiative aligns with the Biden-Harris Administration's focus on advancing equity and supporting underserved communities.