Farms.com Home   Ag Industry News

Maple Leaf Foods hiring a Bacon Marketing Manager

Yes, a marketing manager. For bacon

By Diego Flammini, Farms.com

It has an unmistakable smell, look and taste.

It could be considered the 5th food group.

Now, it could also be the focus of your next job.

Canadian food industry giant Maple Leaf Foods is looking to hire their next Bacon Marketing Manager (yes, you read that correctly).

Maple Leaf Foods

The position is looking for someone who can balance the worlds of being someone who is driven to run a business and a consumer focused marketing leader who can design and implement innovative, creative and successful marketing campaigns.

The candidate will lead in the commercialization of the bacon business using consumer interaction campaigns and handling complex portfolios which include Maple Leaf, Schneider’s, private labels and some US business.

Some of the key responsibilities include:

  • Developing marketing plans that achieve brand strategy, channel growth and share targets
  • Working closely with the sales department to understand and execute against specific customer strategies or tactics
  • Coaching colleague performance, skill development and achievement of professional aspirations

The position also requires some specific skills, including:

  • Demonstrating big picture thinking and can clearly lay out a strategic direction with all the proper elements necessary
  • Leading a large team during projects from beginning to end. Can do so on time and able to stay on budget

To be considered for the position, some hiring criteria needs to be met, like:

  • Degree in Bachelor of Commerce and 5-7 years marketing experience within a consumer packaged goods (CPG) environment
  • Needs to be a strong mentor, coach and team player and can interact with different personalities

The salary for the position isn’t disclosed, but you’re working with bacon so why would you even want money?

Canadian pork, at a glance:

  • Statistics Canada shows that 500g of bacon cost about $6.75 in March 2015
  • Canada exported more than $3.7 billion of pork products in 2014
  • The United States is Canada’s top pork export destination

Join the conversation and tell us if that sounds like a job you could do. What would be your first act as Maple Leaf’s new Bacon Marketing Manager?

Visit the CareersInFood.com website for other great job opportunities within the food industry.


Trending Video

The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

Video: The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

In the vast prairies of Alberta, Olds College’s Field Crop Development Centre (FCDC) stands as a beacon of innovation and research in the agricultural world. The institution has become a key player in advancing agricultural technologies and practices. The FCDC’s commitment to applied research has driven them to seek effective means of disseminating their findings and creating a positive impact on the farming community.

One such avenue that aligns with their mission is AgSmart, an event dedicated to showcasing cutting-edge agricultural technologies. The coming together of the FCDC’s annual Field Day and Ag Smart has proved to be a natural fit, fostering a synergy that benefits both parties and propels the agriculture industry forward. The FCDC Field Day took part in conjunction with AgSmart for the first time this week on Aug. 1-2 in Olds, Alta. FCDC Program Director Kofi Agblor and Olds College VP of Development Todd Ormann sat down for an interview with Marc Zienkiewicz to discuss the significance of the two events taking part together and what the future holds.

The Intersection of Research and Technology The essence of the FCDC lies in its dedication to plant breeding and new seed varieties, particularly barley and triticale. While conducting research is essential, it becomes meaningful when its benefits are shared with the wider community. This is where AgSmart steps in, providing a key venue for the FCDC to showcase their research. This union between research and technology creates a holistic and enriching experience for farmers, ranchers, and industry professionals, the pair said.

Seeds as Technology For the FCDC, the partnership with AgSmart goes beyond mere event collaboration. It is about creating an environment that bridges the gap between seeds and smart technology, Ormann said. The college believes that for technology to truly revolutionize agriculture, it must begin with a strong foundation — high-quality seeds. As the saying goes, “it all starts with a seed.” To demonstrate this critical aspect, the collaboration aims to showcase the seed value chain as an integral part of the smartphone.

The Birth of a Powerful Alliance The idea of joining forces emerged when staff realized the potential synergy between AgSmart and the FCDC Field Day. With just a few days separating the two events, a proposal was put forward to merge them. The marketing and communications teams from both sides worked seamlessly to ensure the essence of both events remained intact, creating a powerful alliance that leverages the strengths of each, Agblor said.

Driving Advancements in Breeding For Agblor, the partnership with AgSmart has tremendous potential to drive advancements in breeding and other technology. With technologies like drones and imaging becoming integral to phenotyping, breeding is no longer confined to vast fields to assess thousands of plants manually. Instead, it benefits from the data-rich insights brought about by smart technologies. These advancements make breeding more efficient, precise, and instrumental in shaping the future of agriculture.

Overcoming Challenges Together While the partnership between Olds College and Ag Smart has been a resounding success, there are challenges on the horizon. Securing stable funding for long-term breeding initiatives is crucial to sustain progress. The college is committed to navigating these challenges and investing in agriculture’s future sustainably, Agblor said.

 

Comments


Your email address will not be published