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Maple Leaf Foods hiring a Bacon Marketing Manager

Yes, a marketing manager. For bacon

By Diego Flammini, Farms.com

It has an unmistakable smell, look and taste.

It could be considered the 5th food group.

Now, it could also be the focus of your next job.

Canadian food industry giant Maple Leaf Foods is looking to hire their next Bacon Marketing Manager (yes, you read that correctly).

Maple Leaf Foods

The position is looking for someone who can balance the worlds of being someone who is driven to run a business and a consumer focused marketing leader who can design and implement innovative, creative and successful marketing campaigns.

The candidate will lead in the commercialization of the bacon business using consumer interaction campaigns and handling complex portfolios which include Maple Leaf, Schneider’s, private labels and some US business.

Some of the key responsibilities include:

  • Developing marketing plans that achieve brand strategy, channel growth and share targets
  • Working closely with the sales department to understand and execute against specific customer strategies or tactics
  • Coaching colleague performance, skill development and achievement of professional aspirations

The position also requires some specific skills, including:

  • Demonstrating big picture thinking and can clearly lay out a strategic direction with all the proper elements necessary
  • Leading a large team during projects from beginning to end. Can do so on time and able to stay on budget

To be considered for the position, some hiring criteria needs to be met, like:

  • Degree in Bachelor of Commerce and 5-7 years marketing experience within a consumer packaged goods (CPG) environment
  • Needs to be a strong mentor, coach and team player and can interact with different personalities

The salary for the position isn’t disclosed, but you’re working with bacon so why would you even want money?

Canadian pork, at a glance:

  • Statistics Canada shows that 500g of bacon cost about $6.75 in March 2015
  • Canada exported more than $3.7 billion of pork products in 2014
  • The United States is Canada’s top pork export destination

Join the conversation and tell us if that sounds like a job you could do. What would be your first act as Maple Leaf’s new Bacon Marketing Manager?

Visit the CareersInFood.com website for other great job opportunities within the food industry.


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