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Ontario Government ad causes stir within provincial agricultural community

Ontario Government ad causes stir within provincial agricultural community

Image shows a road grader performing fieldwork

By Diego Flammini
Assistant Editor, North American Content
Farms.com

Members of Ontario’s agricultural community are reprimanding the provincial Government after an image in a piece of provincial legislation showed sustainable agriculture being practiced with a piece of road maintenance equipment.

The graphic, showing what Ontario could look like in 2050, was featured in the province’s five-year climate change plan. The image includes electric cars and sustainable forestry.

It also shows a piece of equipment that resembles a road grader.

“Notice the road grader tilling the crops,” Justus Hickey, a Regina-based technical instructor with John Deere who’s originally from Bruce County, tweeted on Monday.

He finished his thoughts with “#NotAClue.”

There’s still a disconnect between what the non-farming community think farmers do and what they actually do, according to others involved with Ontario agriculture.

The image “is another example of (the) Ontario Government being out of touch with rural living,” tweeted Frank McNeely.

Other reactions to the image included “wow,” and “embarrassing.”

The image has since been edited and the tractor is no longer present.

Where does agriculture fit into the climate change plan?

The 86-page document outlines the provincial government’s plans to reduce emissions in Ontario.

And, when it comes to agriculture and the overall theme of sustainability, there are five goals in mind.

  1. Reducing emissions from waste and moving Ontario towards a circular economy,
  2. Increasing the understanding of how agricultural and natural lands emit and store carbon,
  3. Maximizing carbon storage from agriculture,
  4. Understanding and enhancing carbon storage in natural systems, and
  5. Providing environmental assessment updates to account for climate change.

Agriculture accounted for 6 per cent of Ontario emissions in 2013, according to the document. Transportation accounted for 35 per cent and industry accounted for 28 per cent.


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The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.