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Ontario Pork Aims to Connect with Consumers

Pork Producer Organization Launches New Recipe Website, TV Commercial Series

By Amanda Brodhagen,

Ontario Pork, the producer organization which represents the 1,600 hog farmers in the province unveiled an enhanced recipe website and a new television commercial series on Thursday, intended to provide consumers with reliable information about pork products.

According to its swine business website, Ontario Pork said the television commercials will air on four stations including, Global, CityTV, CTV and Omni. The commercials started airing Jan. 13 and will run until March 10, 2014.

The commercials can be viewed on Ontario Pork’s YouTube channel (Ontario Pork recipes), along with its other cooking videos by clicking here. The following is one of two commercials, which features Rod de Wolde, a third generation pig farmer from Millbrook, Ont. sharing why he believes it’s important to know where your pork products come from.

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