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Pickup Trucks – The Unparalleled Icon of Rural America

So What is it About Pickup Trucks that Farmers Can’t Live Without?

By , Farms.com

If you’re like me, you know the true value of a heavy duty vehicle – especially if you see that value contributing to your bottom line. Farmers all over the country would tell you that without a truck on duty, their days would be much longer, not to mention much less efficient.

So what exactly is the reason why so many farmers insist on having this hard-working hauler on site? The fact is, the pickup truck is so versatile for multipurpose functions, it would be tough to get big jobs accomplished without it. From hauling farm equipment and machinery to pulling out tree stumps, the pickup truck has you covered. Livestock producers and horse racing professionals also rely heavily on the classic muscle-machine to tow their champions from show to show or track to track.

Apart from all of the obvious uses a pickup truck has on the farm, it also provides a sense of nostalgia – defining many generations of rural America and the hard work and dedication of its inhabitants.

Shopping for a pickup truck, though – that’s another story. With multiple manufacturers delivering high-performance, low-emission, rugged and reliable half-ton and full-ton models – brand name may be the least important aspect these days. While Ford and Chevy have always had a strong presence on the farm, truck makers like Toyota and Dodge have made significant technological advances that have put their pickup trucks at the top of the pyramid.

No matter what brand of pickup truck you purchase, always consider what you’re going to put it through on any given day, and choose the types of features that would be most complimentary to daily chores – like 4x4, extended cab, winches etc.


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USDA took Trumps comments that China would buy more U.S. soybeans seriously and headline news that the U.S./China trade truce would be extended when Trump/Xi meet in the first week of April was a BIG WIN for soybeans this week! 2026 “Mini” U.S. ethanol boom thanks to 45Z + China’s ban of phosphates from Feb. – August of 2026 will not help lower fertilizer prices anytime soon! 30 mmt of Chinese corn harvest is of poor quality and maybe a technical breakout in wheat futures.

*Apologies! Where we talk about the latest CFTC update as of 10th Feb 2026, managed money funds covered their net short position in canola to the tune of +42,746 week-on-week to flip to net long 145 contracts and not (as we mistakenly said) +90,009 wk/wk to 47,408.