Quebec-based DuBreton farms has announced that it is now California Animal Care Program Certified.

Nov 13, 2023

Canadian swine producer surpasses Prop 12 requirements

California’s controversial Proposition 12, known as prop 12, requires that swine livestock producers restrict gestation crate usage, and says that each sow must have 24 square feet of space.

“Today, we reach another step forward, since we are not just compliant, but fully audited and ready for California’s Proposition 12, which goes into effect on January 1st, 2024.” shared Vincent Breton, CEO.

DuBreton farms is a fourth generation farming operation that has raised crate-free pigs since 2003.

Unlike DuBreton, many US and Canadian farmers say they won’t be making changes on their farms to become compliant.

For many farmers the issue is that the Prop 12 and similar laws in Massachusetts and New Jersey will force swine producers to make their barn sizes larger, or reduce the number of sows in their herd to be able to give the required 24 square feet of space.

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.