Sustainable farming meets conservation values

Jan 08, 2025
By Farms.com

Nutrien Ag Solutions partners with Mossy Oak GameKeepers

Nutrien Ag Solutions and Mossy Oak’s GameKeepers have joined forces to support sustainable farming and wildlife conservation. The partnership aligns the agricultural and outdoor communities in their shared goal of preserving the land for future generations.

Since 1983, Nutrien Ag Solutions has been at the forefront of providing agronomic services globally. With expertise in crop nutrition and sustainable farming practices, the company helps farmers balance high-yield production with environmental care.

Mossy Oak, founded in 1986, shares this mission, excelling in land stewardship and conservation advocacy.

“By working with the GameKeepers, we have the opportunity to tell our story of conservation in a way that resonates with those that share a passion for both hunting and farming,” said Brian Knifong, Head of Marketing for Nutrien Ag Solutions.

Through GameKeepers' platforms like television shows and podcasts, Nutrien Ag Solutions will educate communities on sustainable farming practices, including soil health and water management.

The collaboration highlights how modern agriculture contributes to conservation while protecting the environment.

Bobby Cole of Mossy Oak GameKeepers expressed enthusiasm: “Farmers are not just feeding the world – they’re doing so in ways that protect the land and its future.”

This initiative bridges the gap between agriculture and outdoor lifestyles, demonstrating how conservation and farming can coexist harmoniously. For more, visit Nutrien Ag Solutions.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.