Trimble expands reach of PurePixel Precision Vegetation Health solution

Dec 17, 2014

More farmers and agricultural professionals able to use mapping program

By Diego Flammini, Farms.com

Sunnyvale, California’s Trimble Navigation decided it was time to further their reach in the world of agricultural mapping and announced their PurePixel agronomic map services will be accessible to customers in Canada and Europe, and not just U.S. consumers.

Part of their Connected Farm solution, PurePixel provides farmers and their advisors precise, high quality vegetation maps while eliminating “noise”, such as soil colour, moisture variability, and even shadows. It can help growers identify which crops are ready for harvest, and which need more time.

Their newest addition to the PurePixel network of maps is the Chlorophyll Index map that’s able to detect chlorophyll separately from other vegetation factors.

"Trimble is committed to expanding both the capabilities and geographies of the Connected Farm solution so more farmers across the globe have access to tools that can aid in decision making and improve farm operations," said Levi Kettle, Connected Farm business area director of Trimble's Agriculture Division. "We've enhanced the PurePixel solution by adding another map that enables farmers to more efficiently determine the health and maturity of their crops using Connected Farm."

There are two types of maps most used by PurePixel. Natural distribution that shows an absolute, true scale of plant health, and Clustered, that shows crop health using percentages.

The PurePixel maps are compatible with other software for use outside of the Connected Farm and can download in the standard shapefile (*.shp) configuration.

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.