Wonder Bread Returns to U.S. Shelves

Sep 24, 2013

Wonder Bread Returns to U.S. Shelves

By Amanda Brodhagen, Farms.com

Wonder bread is returning back to supermarket shelves this week, after it disappeared for almost a year. The popular bread brand is being brought back by Flowers Foods Inc., which bought Wonder from Hostess when it went out of business last year.

Keith Aldredge, vice-president of marketing at Flowers Foods said the company decided to go back to original retro like packaging for the re-launch of Wonder bread. As part of its marketing approach, Flowers has also decided to use a Wonder recipe from an earlier date.

Bread will be made at the company’s existing 20 plants, which Flowers acquired from Hostess last year. Wonder bread will be distributed along with the rest of Flowers products, which reaches about three quarters of supermarkets in the United States.

Video: Winter Canola Trial in Mississippi | Can It Work for Double Cropping? | Pioneer Agronomy

Can winter canola open new opportunities for growers in the Mid-South? In this agronomy update from Noxubee County, Mississippi, Pioneer agronomist Gus Eifling shares an early look at a first-year winter canola trial and what farmers are learning from the field.

Planted in late October on 30-inch rows, the crop is now entering the bloom stage and progressing quickly. In this video, we walk through current field conditions, fertility management, and how timing could make this crop a valuable option for double-cropping soybeans or cotton.

If harvest timing lines up with early May, growers may be able to transition directly into another crop during ideal planting windows. Ongoing field trials will help determine whether canola could become a viable rotational option for the region.

Watch for:

How winter canola is performing in its first season in this Mississippi field

Why growers chose 30-inch rows for this trial

What the crop looks like as it moves from bolting into bloom

Fertility strategy, including nitrogen and sulfur applications

How canola harvest timing could enable double-cropping with soybeans or cotton

Upcoming trials comparing soybeans after canola vs. traditional planting

As more growers look for ways to maximize acres and diversify rotations, experiments like this help determine what new crops might fit into existing systems.