Wonder Bread Returns to U.S. Shelves

Sep 24, 2013

Wonder Bread Returns to U.S. Shelves

By Amanda Brodhagen, Farms.com

Wonder bread is returning back to supermarket shelves this week, after it disappeared for almost a year. The popular bread brand is being brought back by Flowers Foods Inc., which bought Wonder from Hostess when it went out of business last year.

Keith Aldredge, vice-president of marketing at Flowers Foods said the company decided to go back to original retro like packaging for the re-launch of Wonder bread. As part of its marketing approach, Flowers has also decided to use a Wonder recipe from an earlier date.

Bread will be made at the company’s existing 20 plants, which Flowers acquired from Hostess last year. Wonder bread will be distributed along with the rest of Flowers products, which reaches about three quarters of supermarkets in the United States.

Video: Dr. Emerson Nafziger: Nitrogen Fertilizer Rates for Corn

The Crop Science Podcast Show, Dr. Emerson Nafziger from the University of Illinois breaks down decades of nitrogen research. From the evolution of N rate guidelines to how soil health and hybrid genetics influence nitrogen use efficiency, this conversation unpacks the science behind smarter fertilization. Improving how we set nitrogen fertilizer rates for rainfed corn is a key focus. Discover why the MRTN model matters more than ever, and how shifting mindsets and better data can boost yields and environmental outcomes. Tune in now on all major platforms!

"The nitrogen that comes from soil mineralization is the first nitrogen the plant sees, and its role is underestimated."

Meet the guest:

Dr. Emerson Nafziger is Professor Emeritus of Crop Sciences at the University of Illinois at Urbana-Champaign, with degrees in agronomy from Ohio State, Purdue, and Illinois. His research has focused on nitrogen rate strategies and crop productivity. He co-developed the Maximum Return to Nitrogen (MRTN) model, which is widely used across the Midwest. His research spans N response trials, hybrid interactions, crop rotation effects, and yield stability.