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Building Trust in Agriculture Through Better Storytelling

Aug 25, 2026

Video: Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?

CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.

From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.

Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.

Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food? In this episode of CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the... More ›

What are the ingredients for success when creating an innovation ecosystem?

Mirjana Prica with Food Innovation Australia, shared insights on the innovation ecosystem at EMILI's 2025 Agriculture Enlightened Conference. In this 60 second clip she talks about the ingredients for success when creating an innovation ecosystem.... More ›

What Is Cultivation REALLY

We cover: Today we’re talking about the TRUE meaning of cultivation, some of the tweaks we are making to the show, and it’s feedback friday.... More ›

Master of Applied Human Nutrition - Program Overview 2026

Master of Applied Human Nutrition - Program Overview 2026 | | UM - Faculty of Agricultural and Food Sciences... More ›

From Students to Solutions | On The Brink: Season 2, Episode 14

Ask Canada’s most decorated soybean breeder his favourite part of the job and he doesn’t name a single variety. He names the students. Istvan Rajcan is a professor of soybean breeding and genetics in the Department of Plant Agriculture at the University of Guelph, where he has run the soyb... More ›

Share Rent vs. Cash Rent

Farm Basics from Ag PhD Episode #1480 | Air Date 8/16/26 - Brian and Darren discuss different ways that farmers rent ground.... More ›

InsidePTI | Non-GMO & Organic Corn

Let’s talk organic! Is it worth implementing organic farming practices? Do the economics of an organic corn program make sense? We know buyers are willing to pay a premium for organic produce. So over the past few years, we've been putting it to the test to run real numbers to see if it's rea... More ›

Theileria - What Producers Need to Know

Rosslyn Biggs, OSU Extension beef cattle specialist, discusses recent cases Theileria in the state.... More ›

Crop Prices - Market Rally - Market Monitor

Todd Hubbs, OSU Extension crop marketing specialist, discusses the recent rally in the grain markets.... More ›

Evidence-Based PRRS Elimination Methods - Dr. Brent Pepin

In this episode of The Swine it Podcast Show, Dr. Brent Pepin, Director of Swine Health at the National Pork Board, explains how a systematic review of porcine reproductive and respiratory syndrome virus elimination methods is helping shape future herd health strategies. He discusses evidence-ba... More ›

ASF Control Lessons - Dr. Mary-Louise Penrith

In this episode of The Swine it Podcast Show Canada, Dr. Mary-Louise Penrith, Extraordinary Professor at the University of Pretoria, shares what decades of work have revealed about ASF control. She explains why vaccine development remains difficult, how human activity and food waste drive diseas... More ›

This is What Pig Farming Really Looks Like

We are a 6th generation family farm located in southeast Iowa. We enjoy sharing our part in agriculture with you and hope to show our followers the ups and downs of farming. If you enjoy the videos please don't forget to subscribe! JOIN THE BARN TALK NEWSLETTER & GET LIVE EVENT ACCESS: We'r... More ›

WPX: Merck expands vaccination options for today's evolving swine health challenges

Megan Inskeep shares tailored vaccination strategies for Myco-negative herds and the benefits of needle-free intradermal vaccination.... More ›

Environmental Enrichment for OPG Sows

Ashton Nagel, an undergraduate student in Animal Science, gives an overview of different environmental enrichment strategies for group-housed sows.... More ›

Inside the Osage Nation Ranch - Oklahoma Yearling Shipping Day

Viewers get to experience yearling shipping day at the Osage Nation Ranch, a 43,000-acre operation in the heart of Osage County in Oklahoma.... More ›

Water Quality Sampling Using Test Strips

Follow along with Ryan Lefers, SDSU Extension Water Management Specialist as he provides instruction on how to use water quality test strips to estimate concentration of nitrates and nitrites.... More ›

Pro Farmer 2026 U.S. Corn Yield Estimate ay 173.2 BPA still too high?

The 2026 Pro Farmer Crop Tour U.S. corn yield estimate at 173.2 and soybeans at 53.3 both are still too high? DTN’s yield forecasts suggest potential upside for grain markets due to tightening production expectations with a corn yield forecast at 178.5 and soybeans at 52.1. 2026 Great ON Yield... More ›

Episode 132: You Spoke, We Listened: Producers Set the Research Agenda

we look at what over 500 Canadians across the beef sector told the Beef Cattle Research Council to help guide research and knowledge mobilization priorities for the next five years through the development of the Five-Year Canadian Beef Research and Knowledge Mobilization Strategy. We’ll explore ... More ›

Alberta Ranch Drone Footage

I'm back. Some drone footage of this years hay baling. And I'm gone again.... More ›

Record Beef Prices - What Consumers Are Doing Now - Cow-Calf Corner

In Cow-Calf Corner, Mark Johnson, OSU Extension beef cattle breeding specialist, analyzes new consumer survey data about beef purchasing and consumption habits amid continued record prices.... More ›

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Video: Building Trust in Agriculture Through Better Storytelling