Video: Think Bigger, Invest Smarter | On The Brink: Season 3, Episode 6
How much skin do independent seed companies have in the game? About $1.7 billion in infrastructure across SeCan’s membership, says General Manager Jeff Reid.
That investment helps get improved varieties into Canadian farmers’ hands. But how can smaller businesses invest more in the breeding behind those varieties without the individual financial resources of the big multinational players?
Jeff’s answer is to invest smarter, together. He joins On The Brink to explain how farmers and independent seed companies can combine resources, build on Canada’s existing breeding programs and support a trusted system for testing and registering new varieties.
The goal is better choices for farmers, backed by data they can trust.