$1 Billion Success in Brazil For U.S. Wheat

Nov 24, 2014

U.S. Wheat Associates' education and engagement with millers in Brazil helped generate $1 billion in sales during the 2013/14 marketing year on a $100,000 investment. Read the full story here.

Year after year, U.S. Wheat Associates (USW) tells the story of reliable, high-quality, American-grown wheat to Brazilian millers. This paid off last year when they could not import enough wheat from Argentina and their government suspended a 10-percent tariff on wheat from the United States.

When the tariff was lifted in April 2013, USW brought representatives from Brazil's largest milling company to Manhattan, Kan., to visit the Kansas Wheat Innovation Center, the International Grains Program, the USDA Center for Grain and Animal Health Research and a local wheat farm.

Over the next few months, USW sponsored seminars in Brazil for flour mills and purchasing managers, providing technical and market information.

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Video: 2.5 Billion Pounds Of Sunflower Are Harvested To Produce Oil This Way | Farming Documentary

2.5 Billion Pounds Of Sunflower Are Harvested To Produce Oil This Way - Let's Dive In! Join us as we uncover the extraordinary journey behind harvesting a staggering 2.5 billion pounds of sunflowers in the United States, all to produce the golden sunflower oil that graces kitchens worldwide! In this documentary, we take you from vast sunflower fields to cutting-edge oil production facilities, where modern innovation meets agricultural expertise.

What You'll Discover:

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•High-Tech Harvesting Machines: See the impressive machinery in action, from specialized harvesters designed for sunflower seeds to the efficient transport systems that ensure every pound counts.

•From Seed to Oil: Explore the transformation of sunflower seeds into premium cooking oil, including cleaning, pressing, and refining processes in state-of-the-art factories.