$1 Billion Success in Brazil For U.S. Wheat

U.S. Wheat Associates' education and engagement with millers in Brazil helped generate $1 billion in sales during the 2013/14 marketing year on a $100,000 investment. Read the full story here.

Year after year, U.S. Wheat Associates (USW) tells the story of reliable, high-quality, American-grown wheat to Brazilian millers. This paid off last year when they could not import enough wheat from Argentina and their government suspended a 10-percent tariff on wheat from the United States. 

When the tariff was lifted in April 2013, USW brought representatives from Brazil's largest milling company to Manhattan, Kan., to visit the Kansas Wheat Innovation Center, the International Grains Program, the USDA Center for Grain and Animal Health Research and a local wheat farm. 

Over the next few months, USW sponsored seminars in Brazil for flour mills and purchasing managers, providing technical and market information.