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2024 Dairy outlook: returning to a sense of normalcy

Higher processor demand and still-low butter stocks are setting the stage for more milk production from Canadian dairy farmers in 2024. This, combined with strong culled cow/calf prices and stabilizing – though still high – input costs provide context to our average gross margin estimates for 2024, which look better than they have in the last few years (Figure 1).  

In December 2023, the Western Milk Pool (WMP) announced that, effective February 1, 2024, quota increases would take effect. The increases are not distributed evenly across provinces (see Table 1) due to a ‘rebalancing’ effort to ensure all four provinces in the WMP are on an even playing field. No quota increases in eastern Canada (i.e., the P5) have been announced at this time. 

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."