Alberta Pork Holding 2nd Annual Chops & Crops Reception

Aug 21, 2014

One of our key mandates at Alberta Pork is to advocate for producers with all levels of government. Strong relationships with government are critical to ensuring that our industry's voice is heard and our needs are addressed.

On October 29th, Alberta Pork, along with other commodity groups, is hosting the 2nd Annual Chops & Crops Reception at the Matrix Hotel in Edmonton. Last year's event was a great success and we're expecting even more MLA's and government staff this time. It's a great opportunity to interact with key decision makers and talk about the issues affecting our industry and how we can work together to resolve them.

Source: Alberta Pork

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.