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Beef Quantity Down, Quality Up

Fewer cattle equals more Prime beef.

It doesn’t take a mathematician to think, “Wait, something doesn’t add up.” Yet, that’s the reality in today’s marketplace. Fed steer and heifer harvest was down 6.2% for the first 32 weeks of the year, but it wasn’t an even distribution across all quality grades

“In pounds of Prime, we’re up 2.5% to 3% [from 2013], and adding in Premium Choice, it’s still pretty much a wash,” says Mark McCully, vice president of supply for the Certified Angus Beef ® (CAB®) brand.

Looking at lower quality grades, Select and No-Roll production had decreased 12% to 15%.

“We’ve taken all that supply away from Select. You’d think that would be supportive to a narrow Choice-Select spread,” he says.

Although the Select discount has declined compared to last year, the long-term trend (See Chart 2) points to a widening valuation gap in beef quality grades, McCully says. Four years ago, an 850-pound Prime carcass would fetch $190 more than Select. In 2011, that gap suddenly widened and it trends to a figure 65% higher in the early fall, a $314 premium.

“Prime graded beef has enjoyed a small increase in quantity and about a 13% increase in premium relative to Choice year-to-date, compared to last year,” says ag economist Ted Schroeder, Kansas State University. “All indications I have are that Choice demand has so far been stronger this year than last, suggesting Prime demand is up even a bit more.”

Even as the U.S. beef industry is producing more highly-marbled product, it still holds a strong price-value relationship for consumers.  

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FLEECED! Sheep Shearer Hands Over Clippers!

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It's sheep shearing day at Ewetopia Farms! ?? Our Dorset lambs and ewes are getting fleeced — and for the first time, our shearer hands over his clippers to a beginner. We finish shearing the last of our adult ewes and this year’s Dorset ewe lambs.

From moving the sheep between barns, loading them into chutes, and watching the wool come off, this is always one of the most satisfying days on the farm. But this video has a twist — we welcomed a new helper, Gian, who’s not only lending a hand but also learning how to shear! With guidance from our experienced shearer, he got a crash course in sheep shearing and even tried his hand at shearing a couple of lambs himself.

You’ll see firsthand how both teacher and student handled this unique challenge. Shearing is more than just removing wool — it’s about sheep health, comfort, and giving us a closer look at the flock. It’s always amazing to see the transformation from woolly sheep to freshly shorn ewes and lambs.