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Building Global Beef Demand

The beef checkoff’s primary function is to build beef demand. This can come through various functions, ranging from creating new beef recipes to developing agricultural education curriculum to expanding the global market for beef.

In reference to the latter, the most notable way the Cattlemen’s Beef Board (CBB) and the Kansas Beef Council have helped increase global beef demand is by working with the U.S. Meat Export Federation (USMEF). Export markets not only help move high-quality prime and choice cuts of beef, but also allow producers to add value to carcasses through the sale of products like the tongue and liver.

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Farmers: Stop Letting Risk Steal Your Profit — These New Insurance Tools Change the Game

Video: Farmers: Stop Letting Risk Steal Your Profit — These New Insurance Tools Change the Game


Volatile markets. Unpredictable weather. Tight margins. Farming has never carried more risk—but now, you have smarter ways to protect your operation.
In this interview, Chris Corbett, Sales Manager at AGi3, breaks down a new generation of insurance solutions built specifically for today’s farm businesses: ForwardProtect — Protect your grain operation from the double hit of yield shortfalls and rising prices when forward contracts can’t be filled.
AgriEnhance — Take control of your crop risk plan with flexible yield coverage and whole-farm revenue protection tailored to your operation.
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These aren’t traditional policies—they’re strategic tools designed to protect your margins, stabilize cash flow, and give you confidence in uncertain markets.
If you’re serious about managing risk and protecting your bottom line, this is a must-watch.