Canada to invest up to $5.5-million to promote agri-food products

Jul 01, 2024

Francis Drouin, Parliamentary Secretary to the Minister of Agriculture and Agri-Food, announced this week an investment of up to $5.5 million over three years to Group Export Agri-Food Québec-Canada through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership, to support Canadian agri-food companies in reaching international markets.

This investment will allow Group Export to provide support to companies entering a foreign market for the first time as well as those currently trading in foreign markets. The objectives of the project activities are to enable Canadian companies to promote their agri-food products abroad, to secure concrete sales and contracts in their target markets, and to increase the value of international agri-food exports in all categories of agri-food products.

Group Export's project activities include facilitating business meetings, supporting attendance at trade shows, providing technical training, and organizing trade missions.

"Thanks to the hard work of Canadian producers, processors, and exporters, our agriculture and food exports reached nearly $100 billion last year," said Lawrence MacAulay, Canada's minister of agriculture. "I want to keep that momentum going and make Canada the supplier of choice for customers around the world. I have no doubt that this important investment will give Canadian agri-food exporters the support they need to get their top-quality products on even more kitchen tables."

"It's a pleasure to announce this significant investment our government is making so Group Export can support businesses that are joining international markets for the first time and bolster the success of existing cross-border operations," added Drouin. "This will stimulate the economy and drive profits to hardworking, deserving producers."

"The exports of Canadian agri-food businesses in Quebec amounted to no less than $11.3 billion in 2023, and this funding will certainly support growth in the coming years," added Martin Lavoie, president and CEO of Group Export Agri-Food. "I would like to thank Agriculture and Agri-Food Canada for its continued trust in our organization."

Source : The Pigsite

Video: Shearing Delay Leads To Kingston 4H Sheep Show!

What started as a disappointment turned into a day full of surprises, fun, and celebration as we leave Ewetopia Farms behind and head out to the Kingston Fair to watch the 4H sheep show

Today’s vlog was supposed to be another sheep shearing day here at Ewetopia Farms, but when our shearer had to cancel, we suddenly found ourselves with an unexpected free day. Lucky for us, the Kingston Fair was happening — and some of our own sheep (and friends) were competing!

We brought along our shearing helper and headed to the fairgrounds to cheer on the 4H kids and see how our sheep did in the show. From last-minute preparations and sheep showmanship to market lamb competitions and ewe classes, we take you behind the scenes of what it’s really like at a country fair.

We couldn’t be prouder — our girls walked away with wins in both showmanship and breeding ewe classes! Afterwards, we toured the fair, met a beekeeper with fascinating insights, admired other livestock shows, and wrapped up the evening with motocross stunts and a demolition derby!

Sometimes farm life throws curveballs — but today, it gave us the chance to celebrate community, our sheep, and the next generation of shepherds.