Canada to invest up to $5.5-million to promote agri-food products

Jul 01, 2024

Francis Drouin, Parliamentary Secretary to the Minister of Agriculture and Agri-Food, announced this week an investment of up to $5.5 million over three years to Group Export Agri-Food Québec-Canada through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership, to support Canadian agri-food companies in reaching international markets.

This investment will allow Group Export to provide support to companies entering a foreign market for the first time as well as those currently trading in foreign markets. The objectives of the project activities are to enable Canadian companies to promote their agri-food products abroad, to secure concrete sales and contracts in their target markets, and to increase the value of international agri-food exports in all categories of agri-food products.

Group Export's project activities include facilitating business meetings, supporting attendance at trade shows, providing technical training, and organizing trade missions.

"Thanks to the hard work of Canadian producers, processors, and exporters, our agriculture and food exports reached nearly $100 billion last year," said Lawrence MacAulay, Canada's minister of agriculture. "I want to keep that momentum going and make Canada the supplier of choice for customers around the world. I have no doubt that this important investment will give Canadian agri-food exporters the support they need to get their top-quality products on even more kitchen tables."

"It's a pleasure to announce this significant investment our government is making so Group Export can support businesses that are joining international markets for the first time and bolster the success of existing cross-border operations," added Drouin. "This will stimulate the economy and drive profits to hardworking, deserving producers."

"The exports of Canadian agri-food businesses in Quebec amounted to no less than $11.3 billion in 2023, and this funding will certainly support growth in the coming years," added Martin Lavoie, president and CEO of Group Export Agri-Food. "I would like to thank Agriculture and Agri-Food Canada for its continued trust in our organization."

Source : The Pigsite

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