Canadian Cherry Month is in full swing July 15 – August 15

As fresh Canadian sweet cherries arrive in stores across the country, the BC Cherry Association is inviting Canadians to celebrate the fourth annual Canadian Cherry Month by taking a simple step in the produce aisle or at a market: flip the bag, check the labels, and look at store signs to make sure the cherries they buy are Canadian Cherries.

Running from July 15 to August 15, Canadian Cherry Month celebrates the height of the domestic season and encourages Canadians to choose fresh Canadian sweet cherries with confidence. This year's national campaign theme, "Flip for Canadian Cherries," highlights the importance of country-of-origin and supports local cherry growers.