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Canadian Pork Council Reacts To Voluntary Product Of USA Announcements

 (Ottawa, Ont.) - The Canadian Pork Council is disappointed comments from the pork industry on both sides of the border were not taken into consideration in the finalized rule, announced Monday by United States Agriculture Secretary Tom Vilsack, mandating that all meat products sold with a “Product of the U.S.A.” label be derived from animals raised, slaughtered, and processed in the United States.

The new policy, commonly known as voluntary country of original labelling (V-COOL), will come into effect by January 1, 2026. “The integration within our industry on both sides of the border has been a point of pride for us, and for our American counterparts at the National Pork Producers Council,” said CPC chair René Roy. “These changes, like the original mandatory policy successfully challenged at the World Trade Organization, will have an impact on trade in the integrated Canada/U.S. market, and we are again expressing our disappointment that the final rule did not consider the concerns expressed by Canada and by our American colleagues.”

The original law, which sought to enforce mandatory country of origin labelling, was repealed by the United States Congress in 2015 following a 2014 ruling by the WTO that found the labelling regulations discriminated against Canada and Mexico. Canada and Mexico were granted the authority to impose retaliatory tariffs if the original country of origin labelling restrictions were not removed. 

“Our comments, and the comments from our American counterparts, were aligned, because the Canadian and American pork industries serve as an example of international trade that benefits both sides. This regulation will force division into an aligned industry that will only increase costs for producers, for processors, and ultimately for consumers. “Labelling these regulations as “voluntary”, when the regulation is very prescriptive on what must happen with labelling, will have an impact,” Roy added. “We are pleased the Government of Canada has already indicated it will be looking at options to correct the protectionist nature of these proposed regulations, and we ask the federal government to be vigilant to protect our market access.”

Source : CPC CCP

Trending Video

Secure Pork Supply Plan | Prepare to Protect Your Herd | U.S. Pork Producers

Video: Secure Pork Supply Plan | Prepare to Protect Your Herd | U.S. Pork Producers

Join Jill Brokaw, a third-generation pig farmer and staff member of the National Pork Board, as she dives into the vital role of the Secure Pork Supply (SPS) Plan in preparing the U.S. pork industry for potential foreign animal disease outbreaks. This video is an essential watch for pork producers who are looking to safeguard their operations against the threats of diseases like foot and mouth disease, classical swine fever, and African swine fever.

•Why Should Pork Producers Care?

An outbreak of foreign animal diseases in the U.S. could lead to severe restrictions and potentially result in industry-wide financial losses estimated between $15 to $100 billion. The SPS Plan is a collective effort to prevent such catastrophic outcomes by enhancing biosecurity, ensuring animal traceability, and promoting effective disease monitoring.

What You'll Learn:

The Importance of Preparedness: Understand why being proactive is crucial for maintaining business continuity during an outbreak.

•Enhanced Biosecurity Measures:

Write a site-specific biosecurity plan that can serve as the first line of defense against potential outbreaks.

•Animal Disease Traceability:

Learn about the significance of tracking animal movement and how acquiring a premises identification number (PIN) and using AgView can facilitate this process. Disease Monitoring: Find out how continuous observation and reporting can keep your herd healthy and disease-free.

•Getting Started with SPS:

The video breaks down the seemingly daunting task of preparing for a foreign animal disease outbreak into manageable steps. With free resources available at, including templates and instructions, Jill guides producers on developing a customized plan to enhance their farm's defenses.

•Expert Insights:

Hear from Dr. Pam Zaabel on collaborating with your herd veterinarian to develop and implement your SPS plan effectively.


The Secure Pork Supply initiative is more than a plan; it's a commitment to the resilience of our food supply and the livelihoods within the pork industry. By embracing these proactive measures, we can collectively enhance our preparedness for foreign animal disease outbreaks.