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Cattle & Hog Producers Wait On COOL Decision

A WTO compliance panel has issued a confidential "interim" decision to parties in the case that Canada and Mexico brought against U.S. Country-of-Origin Labeling rules. A finding that the labels constitute an unfair trade practice could lead to punitive tariffs on a multitude of American farm goods and other products exported to the two NAFTA partners. The contention of the US Government is that the labels tell U.S. consumers which countries their meat products come from and are legal under WTO rules.

The chair of the WTO panel has previously said a final report could be expected toward the end of July. The interim report gives the three parties one last chance to comment before the decision is made public.

USDA issued a final version of its new COOL rules in May 2013, just making a deadline set by the WTO for addressing the international body’s earlier finding that the rules unfairly discriminated against livestock raised in Canada and Mexico. Instead of doing away with the labeling requirement, USDA responded by issuing new rules that demand even more information be put on labels, including the locations where each production step occurred.

Farm Director Ron Hays discusses these latest developments on COOL with the lead lobbyist of the National Cattlemen's Beef Association, Colin Woodall. Woodall and the NCBA believe it is likely that the WTO will rule against the US in this latest challenge brought by two of our key trading partners, Mexico and Canada.
 


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Advancement Through Science: The Purpose of the Beef Cattle Research Council

Video: Advancement Through Science: The Purpose of the Beef Cattle Research Council

Every time a beef animal is sold in Canada, the Canadian Beef Cattle Check-Off is collected, and a portion of it funds research and extension through the Beef Cattle Research Council.

The BCRC has a vision of a transparent, competitive and sustainable Canadian beef industry. And, we’re on a mission to support growth in beef demand, increase productivity and earn public trust. Research investments by producers are making that happen.

The BCRC works to advance the Canadian beef industry through industry-led research and extension. We create practical tools and resources that help producers make improvements in:

?? animal health and welfare,

?? forage and grassland productivity

?? feed efficiency and nutrition

?? beef quality and safety and

??environmental sustainability.

Guided by a board of producers from across Canada, the BCRC has one goal -- to make every producer-paid research dollar count. For each dollar invested through the Canadian Beef Cattle Check-Off, we leverage two to three dollars from other funding sources.

By bridging the gap between research and real-life application, we empower producers to make economical, science-based decisions to help drive innovation, sustainability and profitability in their operations.

Where industry investment and collaboration intersect with research and ranching – that’s where we find advancement through science and the real purpose of the Beef Cattle Research Council.