Cattlemen’s Beef Board Launches New Web Series

Dec 30, 2021

The Cattlemen’s Beef Board (CBB) has launched a new web series designed to help beef producers learn how their checkoff dollars are being used to increase beef demand. The Drive in Five recaps some of the top stories from the CBB’s newsletter, The Drive, along with some exclusive, web-only content – all in a quick, five-minute video format.

“We’ve received some great feedback from producers about both the print and e-newsletter editions of The Drive since we began publishing it in 2018,” said Sarah Metzler, director of organizational communications for the CBB. “However, we know that a producer’s time is very limited, and not everyone has time to sit and read a newsletter, whether in print or in an email. It’s even more limited at certain times of the year, like calving season, spring planting and fall harvest. Now, producers can watch The Drive in Five in just a few short minutes, or even listen to the audio when they’re in their trucks or other equipment.”

Click here to see more...

Video: 2026 T.K. Cheung Lecture in Animal Science - Dan Weary

T.K. Cheung Lecture in Animal Science: "Using science to assess and improve the welfare of dairy cattle"

Dan Weary is a Professor at the University of British Columbia. Dan did his BSc and MSc at McGill and Doctorate at Oxford before co-founding UBC’s Animal Welfare Program where he now co-directs this active research group. His research focuses on understanding the perspectives of animals and applying these insights to develop methods of assessing animal welfare and improving the lives of animals. His work has helped drive changes in practices (including the adoption of higher milk rations for calves and pain management for disbudding) and housing methods (including the adoption of social housing for pre-weaned calves). He also studies cow comfort and lameness, social interactions among cows, and interactions between cows, human handlers and technologies like automated millking systems that are increasingly used on farms. His presentation will outline key questions in cattle welfare, highlight recent UBC research addressing them, and showcase innovative methods for improving the lives of cattle and their caretakers.