The Cattlemen’s Beef Board (CBB) has launched a new web series designed to help beef producers learn how their checkoff dollars are being used to increase beef demand. The Drive in Five recaps some of the top stories from the CBB’s newsletter, The Drive, along with some exclusive, web-only content – all in a quick, five-minute video format.
“We’ve received some great feedback from producers about both the print and e-newsletter editions of The Drive since we began publishing it in 2018,” said Sarah Metzler, director of organizational communications for the CBB. “However, we know that a producer’s time is very limited, and not everyone has time to sit and read a newsletter, whether in print or in an email. It’s even more limited at certain times of the year, like calving season, spring planting and fall harvest. Now, producers can watch The Drive in Five in just a few short minutes, or even listen to the audio when they’re in their trucks or other equipment.”
Click here to see more...