CFO is Feeding the Frontline

Jun 22, 2021

BURLINGTON, ON – Chicken Farmers of Ontario (CFO) announces the launch of the “Feeding the Frontline” campaign to thank and recognize Ontario’s frontline workers that continue to deliver essential goods and services – helping to keep us safe, healthy, and fed.

Through the CFO Cares program, chicken farmers will award fifteen frontline workers with a chicken dinner for them and their family*, and the opportunity to direct a substantial donation of chicken to a local food bank or organization of their choice.**

Nominations are now open. Local, provincial, and federal elected officials, as well as CFO farmers, are invited to nominate their community frontline heroes.

Nominations will close on July 23, 2021. Winners will be selected by random draw in late July.

“The COVID-19 pandemic continues to challenge Ontario families, routines and local businesses,” said Murray Opsteen, Co-Chair of the CFO Cares Working Group and 1st Vice-Chair of CFO. “Ontario chicken farmers thank all frontline workers for their ongoing commitment and service to local communities across the province, and as a token of our appreciation the CFO Cares program is launching the Feeding the Frontline campaign.”

To be eligible, nominees must be frontline essential workers consistent with Ontario government definitions, including but not limited to: first responders, health care workers, education workers, agri-food manufacturing workers, community support and social workers, and critical retail workers.

Source : CFO

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.