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Commentary: The devastating legacy of Canada's Mad Cow Crisis

The Mad Cow Crisis started 20 years ago this week. For most Canadians, May 20, 2003, means little. But for the beef industry, the situation was nothing less than dreadful. It brought devastation, bankruptcies, and broken families. It was a nightmare.

On May 20, 2003, the Canadian Food Inspection Agency declared that a black Angus cow originating from northern Alberta had been detected with bovine spongiform encephalopathy (BSE), also known as Mad Cow disease. In response, the United States promptly imposed a ban on Canadian beef and cattle imports, leading to approximately 40 other nations taking similar measures.

Mad cow disease is a fatal illness that gradually deteriorates cattle’s brain and spinal cord. Although humans cannot contract mad cow disease, there is a rare possibility of developing a human variant called variant Creutzfeldt-Jakob disease (vCJD), which is also fatal. Over time, vCJD causes degeneration of the brain and spinal cord. According to the U.S. Centers for Disease Control and Prevention, more than 500 Americans die every year exhibiting symptoms that match those of the disease. An autopsy is required to properly diagnose the disease.

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.