New campaign joins racing and agriculture to aid families in crisis
DEMCO® Products has launched the Built to Move Driven to Rescue campaign in partnership with Farm Rescue, a nonprofit organization that helps farm and ranch families during difficult times.
The initiative aims to increase awareness about the support available for farmers facing illness, injury, natural disasters, or other unexpected challenges. It also encourages families to seek help when needed and helps raise funds to support Farm Rescue’s work.
As part of the campaign, DEMCO® will sponsor a NASCAR race car driven by Ryan Ellis at the Hy Vee Perks 250 race in Iowa. The partnership uses the national reach of racing to bring attention to the needs of farm families and the services offered by Farm Rescue.
The campaign will begin with appearances at major agricultural events, including the Ag PhD Field Day in South Dakota and the Farm Progress Show in Iowa. Visitors will have opportunities to learn about Farm Rescue, participate in fundraising activities, and connect with the campaign.
Supporters can also contribute through donation programs that include various incentives. All donations will go directly to Farm Rescue to help continue its mission of providing operational support for farmers and ranchers facing difficult situations.
The campaign is expected to reach a large audience through television coverage, race day activities, and social media promotion. Several well-known agricultural content creators and industry partners are helping expand awareness across rural communities.
Organizations from the agriculture sector have joined the effort as campaign partners, demonstrating strong industry support for farmers facing hardships. Their involvement helps increase visibility and encourages more people to contribute to the cause.
By combining agriculture, community engagement, and motorsports, the campaign seeks to generate awareness, raise funds, and strengthen support for farm families. The initiative highlights the importance of helping producers overcome challenges while keeping their operations moving forward.
Photo Credit: gettyimages-steve-baccon