DFC’S BLUE COW LOGO CONTINUES ITS INTREPID GROWTH: MORE THAN 8,000 DAIRY PRODUCTS TO FEATURE ICONIC LOGO BY SPRING 2020

Feb 06, 2020

OTTAWA – Dairy Farmers of Canada (DFC) welcomes the announcement that its iconic Blue Cow logo will be introduced by Lactalis Canada on leading cheese products made with Canadian milk. The logo will appear on its Cracker Barrel, Black Diamond, Cheestrings, aMOOza! and P'tit Québec brands, bringing the total to more than 8,000 products that will feature the Blue Cow logo.

“As one of the largest dairy processors in Canada, Lactalis Canada’s decision to feature the Blue Cow logo on its products is a testament to their confidence in Canadian dairy farmers and the high-quality milk they produce daily,” said Pierre Lampron, President of Dairy Farmers of Canada. “This announcement speaks volumes about the faith processors, retailers and consumers have in our farmers and the industry’s commitment to socially responsible production.”

“I’m excited for us at Lactalis Canada to pursue our collaboration with the Dairy Farmers of Canada. This logo represents our commitment to the sustainability of our industry and to offer Canadian consumers the best milk and cheese in the country,” said Mark Taylor, President and CEO of Lactalis Canada.

Inspired by the simple, natural purity of milk, the logo provides clarity to consumers that the milk used in the dairy products they buy was produced with care by Canadian farmers. In just a few short years since its launch, it has already become one of the most recognized and most trusted brands in the country. No fewer than 88% of Canadian consumers recognize the logo.

The logo is underpinned by proAction®, the industry’s robust quality assurance program, under which Canadian farmers demonstrate the highest standards in areas such as food safety, sustainability and animal care.

“Canadians want to know what is in the foods they consume and where they come from, and the Blue Cow provides that clarity,” added Lampron. “It speaks volumes about trustworthiness in Canadian dairy farmers, and is emblematic of the industry’s commitment to excellence in producing high-quality Canadian milk.”

Source : Dairy Farmers of Canada

Video: What Does 20 MILLION Hogs a Year Look Like?

?? The Multi-Plant System Processing 20 Million Hogs Annually in the Midwest JBS USA operates multiple large-scale pork processing facilities across the Midwest, including major plants in Iowa, Minnesota, and Indiana. Combined, these facilities have the capacity to process approximately 20 million hogs annually.

Each plant operates high-speed automated slaughter systems capable of processing up to 20,000 head per day, followed by fabrication lines that break carcasses into primals, sub-primals, and case-ready retail products.

Hog procurement is coordinated through electronic marketing platforms that connect regional contract finishing operations and independent producers to plant demand schedules. This digital procurement system allows for steady supply flow and scheduling efficiency across multiple facilities.

Processing plants incorporate comprehensive food safety systems, including pathogen intervention technologies, rapid chilling processes, and integrated cold-chain management. USDA inspection is embedded throughout the harvest and fabrication stages to ensure regulatory compliance and product integrity. Finished pork products — from bulk primals to retail-ready packaged cuts — are distributed through coordinated logistics networks serving domestic and export markets.