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DFO launches 10-foot milk tower in Toronto on Nov. 4 and 5

Consumers and media are invited to join Dairy Farmers of Ontario (DFO) at an interactive experience at Yonge-Dundas Square from noon to 7 p.m. on Friday, Nov. 4 and 10 a.m. to 7 p.m. on Saturday, Nov. 5.

Watch the segment on Breakfast Television showcasing the event: https://www.breakfasttelevision.ca/videos/dairy-farmers-of-ontario-launch-everybody-milk-campaign-at-yonge-dundas-square

The event features a nearly 10-foot tall 'Everybody Milk Tower' that is a true ode to milk. Guests will also enjoy a glass of fresh Ontario milk served from a customized vintage trailer, take fun and unique photos and are encouraged to share them on Instagram and TikTok with the #Everybodymilk and tagging @OntarioDairy. To kick-off the celebration, the creator behind viral TikTok recipe channel @Everything_Delish, Jamie Milne, will be on-site capturing content and sharing her own love for milk.

The new Everybody Milk communications platform and marketing campaign is live in market from Oct. 10 to Nov. 27. Building on the strong foundation established through ongoing marketing efforts, this campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption. 

Source : New Milk

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Alberta Honey: A Day at Molenkamp Honey Farms

Video: Alberta Honey: A Day at Molenkamp Honey Farms

When was the last time you read the label on your honey?

We spent a day at Molenkamp Honey Farms with Michael Molenkamp, who has been keeping bees for 17 seasons and runs three to four thousand hives. In mid-September, he was finishing treatments and getting his bees ready for winter, and he walked us through how Alberta honey gets made.

Alberta has just 150 commercial beekeepers running 300,000 colonies, and together they produce 40% of Canada’s honey. Long summer days and golden canola fields give Alberta honey a light flavour that’s hard to match anywhere else.

Molenkamp calls Alberta beekeepers some of the most resilient farmers he knows. There’s plenty of Alberta honey to go around, but a lot on our shelves isn’t from here, so his ask is simple. Give the label a second look and choose honey made by Alberta beekeepers, or buy straight from a beekeeper near you.