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DFO launches 10-foot milk tower in Toronto on Nov. 4 and 5

Consumers and media are invited to join Dairy Farmers of Ontario (DFO) at an interactive experience at Yonge-Dundas Square from noon to 7 p.m. on Friday, Nov. 4 and 10 a.m. to 7 p.m. on Saturday, Nov. 5.

Watch the segment on Breakfast Television showcasing the event: https://www.breakfasttelevision.ca/videos/dairy-farmers-of-ontario-launch-everybody-milk-campaign-at-yonge-dundas-square

The event features a nearly 10-foot tall 'Everybody Milk Tower' that is a true ode to milk. Guests will also enjoy a glass of fresh Ontario milk served from a customized vintage trailer, take fun and unique photos and are encouraged to share them on Instagram and TikTok with the #Everybodymilk and tagging @OntarioDairy. To kick-off the celebration, the creator behind viral TikTok recipe channel @Everything_Delish, Jamie Milne, will be on-site capturing content and sharing her own love for milk.

The new Everybody Milk communications platform and marketing campaign is live in market from Oct. 10 to Nov. 27. Building on the strong foundation established through ongoing marketing efforts, this campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption. 

Source : New Milk

Trending Video

Supplemental Nitrogen on Soybeans: Can Early Nitrogen Increase Yield?

Video: Supplemental Nitrogen on Soybeans: Can Early Nitrogen Increase Yield?

Can supplemental nitrogen help soybeans reach higher yield potential? Technical Agronomist Tim Sickman walks through an ongoing trial at the Nutrien Innovation Farm in Owensboro, Kentucky, exploring whether a modest amount of nitrogen applied at planting can support higher-yielding soybean environments.

The trial compares 30 pounds of supplemental nitrogen across both 15- and 30-inch rows, along with treatments that include sulfur and micronutrients. Similar trials conducted in 2024 and 2025 delivered a six- to seven-bushel yield response, prompting the team to expand the research this season.

Early observations show that treated soybeans are slightly taller and averaging about two additional nodes on the main stem. These added nodes could create more opportunities for blooms and pods, but the true results will come at harvest when the team evaluates pod development, seed fill and final yield.

In This Video:

Why high-yield soybeans may need supplemental nitrogen

Results from the 2024 and 2025 trials

Nitrogen treatments in 15- and 30-inch rows

Fertilizer placement and application methods

Differences in plant height and node counts

Potential effects on pod development and yield