DFO launches 10-foot milk tower in Toronto on Nov. 4 and 5

Nov 04, 2022

Consumers and media are invited to join Dairy Farmers of Ontario (DFO) at an interactive experience at Yonge-Dundas Square from noon to 7 p.m. on Friday, Nov. 4 and 10 a.m. to 7 p.m. on Saturday, Nov. 5.

Watch the segment on Breakfast Television showcasing the event: https://www.breakfasttelevision.ca/videos/dairy-farmers-of-ontario-launch-everybody-milk-campaign-at-yonge-dundas-square

The event features a nearly 10-foot tall 'Everybody Milk Tower' that is a true ode to milk. Guests will also enjoy a glass of fresh Ontario milk served from a customized vintage trailer, take fun and unique photos and are encouraged to share them on Instagram and TikTok with the #Everybodymilk and tagging @OntarioDairy. To kick-off the celebration, the creator behind viral TikTok recipe channel @Everything_Delish, Jamie Milne, will be on-site capturing content and sharing her own love for milk.

The new Everybody Milk communications platform and marketing campaign is live in market from Oct. 10 to Nov. 27. Building on the strong foundation established through ongoing marketing efforts, this campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption.

Source : New Milk

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.