DFO launches 10-foot milk tower in Toronto on Nov. 4 and 5

Nov 04, 2022

Consumers and media are invited to join Dairy Farmers of Ontario (DFO) at an interactive experience at Yonge-Dundas Square from noon to 7 p.m. on Friday, Nov. 4 and 10 a.m. to 7 p.m. on Saturday, Nov. 5.

Watch the segment on Breakfast Television showcasing the event: https://www.breakfasttelevision.ca/videos/dairy-farmers-of-ontario-launch-everybody-milk-campaign-at-yonge-dundas-square

The event features a nearly 10-foot tall 'Everybody Milk Tower' that is a true ode to milk. Guests will also enjoy a glass of fresh Ontario milk served from a customized vintage trailer, take fun and unique photos and are encouraged to share them on Instagram and TikTok with the #Everybodymilk and tagging @OntarioDairy. To kick-off the celebration, the creator behind viral TikTok recipe channel @Everything_Delish, Jamie Milne, will be on-site capturing content and sharing her own love for milk.

The new Everybody Milk communications platform and marketing campaign is live in market from Oct. 10 to Nov. 27. Building on the strong foundation established through ongoing marketing efforts, this campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption.

Source : New Milk

Video: Biosecurity Compliance - Dr. Jean-Pierre Vaillancourt

In this episode of The Swine it Podcast Show Canada, Dr. Jean-Pierre Vaillancourt, professor of veterinary medicine at the University of Montreal, discusses the human side of biosecurity compliance. He explains why protocols often fail when people are tired, unconvinced, undertrained, or working with impractical systems, and how leadership, employee input, technology, feedback, and small incentives can make biosecurity more consistent on swine farms. Listen now on all major platforms!

"Biosecurity only works when people repeatedly do the right thing, and that means the system has to support compliance every day."

Meet the guest: Dr. Jean-Pierre Vaillancourt is a veterinarian and professor of veterinary medicine at the University of Montreal. His work focuses on biosecurity, infectious disease control, and practical risk reduction in animal production systems, with experience across swine and poultry health. Learn more from Dr. Jean-Pierre Vaillancourt on The Swine it Podcast Show Canada, available on all major platforms.