With a special focus on U.S. pork spareribs and brisket bones, USMEF partnered with a grocery chain in Ho Chi Minh City on a campaign designed to assist Vietnam’s retail sector and sustain sales of U.S. pork during the COVID-19 pandemic.
Funded by the Indiana Soybean Alliance, the effort was also described as a show of support for importers of U.S. red meat that supply the market’s retail sector.
“Like most other countries, the pandemic forced retailers in Vietnam to boost their online shopping options and many consumers relied on home delivery services to get meat and other foods,” explained Sabrina Yin, USMEF director in the ASEAN region.
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