E-Commerce Promotion in Vietnam Highlights U.S. Pork Spareribs, Brisket Bones

Oct 21, 2020

With a special focus on U.S. pork spareribs and brisket bones, USMEF partnered with a grocery chain in Ho Chi Minh City on a campaign designed to assist Vietnam’s retail sector and sustain sales of U.S. pork during the COVID-19 pandemic.

Funded by the Indiana Soybean Alliance, the effort was also described as a show of support for importers of U.S. red meat that supply the market’s retail sector.

“Like most other countries, the pandemic forced retailers in Vietnam to boost their online shopping options and many consumers relied on home delivery services to get meat and other foods,” explained Sabrina Yin, USMEF director in the ASEAN region.

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Video: Shearing Delay Leads To Kingston 4H Sheep Show!

What started as a disappointment turned into a day full of surprises, fun, and celebration as we leave Ewetopia Farms behind and head out to the Kingston Fair to watch the 4H sheep show

Today’s vlog was supposed to be another sheep shearing day here at Ewetopia Farms, but when our shearer had to cancel, we suddenly found ourselves with an unexpected free day. Lucky for us, the Kingston Fair was happening — and some of our own sheep (and friends) were competing!

We brought along our shearing helper and headed to the fairgrounds to cheer on the 4H kids and see how our sheep did in the show. From last-minute preparations and sheep showmanship to market lamb competitions and ewe classes, we take you behind the scenes of what it’s really like at a country fair.

We couldn’t be prouder — our girls walked away with wins in both showmanship and breeding ewe classes! Afterwards, we toured the fair, met a beekeeper with fascinating insights, admired other livestock shows, and wrapped up the evening with motocross stunts and a demolition derby!

Sometimes farm life throws curveballs — but today, it gave us the chance to celebrate community, our sheep, and the next generation of shepherds.