3 Big Things to Consider Before Selling New Technology at Your Dealership

Exeter, Neb.-based Boeck Farm Outfitters made national headlines when it became the first dealer in the U.S. to sell and service Greeneye Technology. 

“It’s a smart spraying system with cameras on the boom that identify weeds so that it only sprays weeds,” says Cody Boeck, operations director for Boeck Farm Outfitters. “I like that Greeneye is brand agnostic — you can put it on different colored sprayers. And there are also no per-acre fees, which is a huge selling point to farmers. They don’t want companies reaching in their pockets every month. Plus, the ROI is fast. It takes about 8,000 acres to pay for the system.”

Greeneye isn't the only emerging company to express interest in partnering with Boeck recently. Cody says his desk is often covered with pamphlets and business cards picked up from trade shows. He keeps an open mind and rarely turns down an opportunity to meet with a company because he never knows when a new product will come along that fits the Boeck Farm Outfitters business model. Plus, he likes to stay up to date on what's going on in the market.