Brad Meyer, director of service operations for Titan Machinery, highlights the impactful steps the 69 store Case IH dealership group has taken over the last decade to transform absorption from a metric into a deeply ingrained culture. This culture is built on the integration of robust business performance and Titan's unwavering commitment to customer care. Every year since 2007, Titan has increased its absorption a few points until in 2023, when the Case IH dealership group finally reached 100% absorption across all of its North American segment. Due to high floorplan expenses, the group dropped back into the low 90s in 2024, but Meyer shares the steps the organization is taking to get back up to 100% again for 2025.
You'll Learn: Small steps to take that can add up to steady improvements in your dealership's absorption journey.
The 11th Annual Dealership Minds Summit, happening July 29 – 30, 2025, in Iowa City, Iowa, features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers:
- Focused General Session Presentations: providing a roadmap for implementing leading ideas and technologies for equipment retailing and servicing success.
- Dealer-to-Dealer Panel Presentations: highly interactive sessions that provide practical, proven strategies in use by the industry’s most successful dealerships.
- Informal & Interactive Roundtable Discussions: discover actionable dealer strategies — and answers to your specific questions — via an array of moderated yet informal roundtables.
- Unrivaled Networking & Knowledge Sharing: exchange successes, dissect challenges and vet out ideas with director-level farm equipment dealership leaders in sales, marketing, finance, operations and IT.
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